Kia unveils official images of EV6, new naming approach for electric vehicles

MANILA: Kia Corporation has officially unveiled the first images of its first dedicated battery electric vehicle (BEV), the EV6. The vehicle was engineered on the new electric vehicle (EV) platform (Electric-Global Modular Platform or E-GMP) of the company.

The EV6 is also considered the first of the next-generation BEVs of the Korean brand to be built under a new design concept that reflects the changing focus of Kia towards electrification. The unique silhouette of the BEV shows cutting-edge details and crisp lines.

Kia Global Design Center Head and Senior Vice President Karim Habib said, “(The) EV6 is the embodiment of both our brand purpose, ‘Movement that inspires,’ and our new design philosophy. It has been designed to inspire every journey by offering an instinctive and natural experience that improves the daily lives of our customers, and provide user ownership that is simple, intuitive and integrated. Our aim is to design the physical experience of our brand and to create bold, original and inventive electric vehicles.”

Meanwhile, the new dedicated BEVs will be labeled based on a new naming approach as part of the marque’s transition. The new naming strategy is expected to add consistency and simplicity to the EV terminology of Kia across the global marketplace.

All of the upcoming dedicated BEVs of Kia will have the “EV” prefix, which makes it more convenient for customers to recognize which of the brand's products are completely electric. This is accompanied by a number that indicates the position of the vehicle in the lineup.

The EV6, which is designed and built to reflect the new brand slogan of Kia “Movement that inspires,” will have its global debut during the first quarter of this year.

Photos from Kia

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