LausGroup joins ‘Balik Baterya Program’ of Ford and Motolite

MANILA: LausGroup of Companies (LGC), owner of dealer principal Global Cars Philippines, is the first Ford dealer to fully implement the “Balik Baterya Program” in collaboration with Ford Philippines, Motolite, and the Philippines Business for Social Progress (PBSP).

The battery recycling program, which was started by Motolite in 2006, collects used lead-acid batteries (ULABs) from PBSP member companies for proper recycling and for the manufacturing of new automotive and industrial batteries. The participating companies and partners can use the proceeds from the sale of their ULABs to fund corporate social responsibility (CSR) programs in health and education, as well as to benefit their chosen beneficiaries.

As the first Ford dealership to implement the Balik Baterya Program, Global Car Philippines has gathered over 75 used car batteries in just seven months and has just sent its first batch to Motolite for recycling.

The program is also implemented in most LausGroup dealerships’ service departments as part of the company’s aim to develop environmental stewardship and sustainability in its line of business.

In a statement, LGC Chief Executive Officer Lisset Laus-Velasco said, “It is our hope that through this program, we are able to affect change in our communities by pioneering sustainable business practices, geared towards promoting progressive countryside development that is shared by all.”

In parallel, Ford Philippines President and Managing Director Michael Allen Breen stated, “Through the Balik Baterya Program, we are able to bring to life Ford’s global commitment to environmental sustainability in the Philippines and work with our Ford dealers and like-minded partners such as Motolite and PBSP to reinforce this advocacy. At the same time, the program provides an opportunity for our dealer partners to create and even expand their corporate social responsibility programs to support more beneficiaries.”

Last October 2022, representatives from the PBSP and Ford dealer principals attended the virtual signing ceremony of the Memorandum of Understanding (MoU) to celebrate the significant milestone for the flagship battery recycling program.

To learn more about the Balik Baterya Program, log on to lausgroup.com.ph and ford.com.ph or visit Ford Global Cars Philippines dealerships in Metro Manila and Pampanga.

Photos from LausGroup of Companies

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