Matteo Guidicelli is new Nissan PH ambassador

MANILA: Celebrity Matteo Guidicelli is the new face of Nissan in the country.

Introduced at the recent Nissan Philippines, Inc. (NPI) annual Dealer of the Year Awards, (where we also gave a special performance), Guidicelli's "spirit of defying conventions and challenging boundaries bind him and the Nissan brand together. Like Nissan’s proven heritage of game-changing innovations and pioneering technology such as Nissan Intelligent Mobility, Guidicelli lives with passion and excitement in every phase of his life. Guidicelli is now part of the company’s move to propel the brand to greater heights as its storyteller and embodiment of Nissan’s daring spirt,” said the company in a release.

Guidicelli has proven himself in various fields, successfully dabbling in racing, acting, singing, hosting, and even helping run a restaurant.

At 11 years old, he first got into karting, and went on to join local and international races. He achieved Karter of the Year honors three times. After racing, he became a serious triathlete, and joined the renowned Ironman triathlon event several times.

Last year, Guidicelli joined the Philippine Army, where he earned the rank of second lieutenant and completed a difficult 30-day Scout Ranger training. He is also an award-winning leading man in numerous films and TV shows, as well as a pop rock recording artist with a gold album. He also hosted “The Philippine STAR’s Wheels,” the first newspaper-to-television motoring show.

After revealing a new brand logo, Nissan launched its disruptive “Dare the Impossible” brand campaign in the Philippines and other markets across the region. This includes a new brand positioning and a bold new digital-first direction under a multi-platform strategy.

Guidicelli said in a release: "The Dare the Impossible campaign is a brilliant way to further ignite the passion and innovation behind Nissan. In combination with the brand's new look, this attitude is something I can totally relate and live by. I am looking forward to the full experience from the vehicle lineup, including the Terra, Navara, Patrol, the 370Z, the fully electric Leaf, and beyond."

Meanwhile, NPI President and Managing Director Atsushi Najima (posing with Guidicelli in photo above) said, “With Matteo, we are further igniting the Nissan brand in the Philippines. He is an inspiration and is fully aligned to how we manage marketing, sales, consumer touchpoints, dealer network, after sales and communications. We are proud to have Matteo with us, as Nissan boldly shapes an innovative and human-centric future in the country and in the region.”

For more information, visit www.nissan.ph/brand.

Photos from Nissan Philippines, Inc.

 

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