Mercedes-Benz PH launches Welcome Home campaign

MANILA: Mercedes-Benz Philippines, under the stewardship of Inchcape Philippines, has rolled out its Welcome Home campaign: an initiative commemorating the remarkable journey of the brand since the invention of the very first automobile in 1886. 

Per the local wing of the German carmaker, the said program pays tribute to the enduring legacy of the brand, which Filipinos have lovingly nicknamed “Chedeng.” 

Those who are looking to be part of the marque’s enduring legacy can expect exclusive ownership opportunities, anniversary rewards, and immersive experiences.

“For generations of Filipinos, Mercedes-Benz has been affectionately known as ‘Chedeng,’ a name that has become synonymous with success, prestige, and timeless craftsmanship. More than a nickname, Chedeng represents the deep connection between Mercedes-Benz and Filipino families, serving as a trusted companion across milestones, celebrations, and journeys through the years,” Mercedes-Benz Philippines wrote in a press release. 

“As the inventor of the automobile, Mercedes-Benz continues to honor its heritage while driving the future of mobility. Through the Welcome Home Campaign, the brand celebrates both its global legacy and its uniquely Filipino story, welcoming loyal owners, enthusiasts, and first-time customers to experience the innovation, luxury, and engineering excellence that have defined Mercedes-Benz for 140 years,” it added. 

Campaign highlights 

1886 Benz Patent Motorwagen Replica 

According to Mercedes-Benz Philippines, customers who purchase a brand-new Mercedes-Benz vehicle during the campaign period in June will receive an exclusive 1886 Benz Patent Motorwagen Replica.

The limited-edition scale model, the car manufacturer’s Philippine subsidiary noted, serves as a tribute to the vehicle that laid the foundation for modern mobility and symbolizes the brand’s 140-year journey of innovation and excellence. 

Designed as a keepsake for Mercedes-Benz owners, the collectible replica celebrates the rich heritage that continues to inspire the future of the brand. 

Special anniversary offers 

Customers who will drive home a Mercedes-Benz vehicle can enjoy savings through the company’s exclusive ownership packages, including down payment offers starting at just P140,000 and special discount offers on select Mercedes-Benz models. 

Below is a list of the discounted nameplates and their respective sticker prices: 

 

“Through this anniversary campaign, more Filipinos can take the next step toward owning a Mercedes-Benz and become part of a legacy that has shaped the future of mobility for generations,” it wrote. 

Rewarding aftersales 

Aside from the abovementioned, Mercedes-Benz Philippines will also introduce special aftersales initiatives designed to thank customers for their continued trust and loyalty. 

Reflecting the spirit of the Welcome Home Campaign, these activities will enhance the ownership experience through exclusive rewards and customer-focused engagements, reinforcing Mercedes-Benz's commitment to delivering excellence beyond the showroom. 

While details are yet to be revealed, the brand encourages its customers to stay tuned. 

Mercedes-Benz roadshow 

To bring their vehicles closer to the customers, Mercedes-Benz Philippines is also rolling out a roadshow series across key locations nationwide. 

These roadshows will provide customers and enthusiasts the opportunity to experience the latest Mercedes-Benz lineup firsthand, explore innovative vehicle technologies, engage with brand representatives, and discover exclusive campaign offers.

The activations are designed to bring the Mercedes-Benz experience closer to customers while celebrating the brand’s rich history and exciting future. 

Sharing one’s story 

As part of its 140th anniversary celebration, Mercedes-Benz Philippines invites owners and enthusiasts to share their personal Mercedes-Benz journey through the #Chedeng digital campaign. 

Participants can post a photo of their Mercedes-Benz vehicle, past or present, on social media, set their profile to public, tag @mercedesbenzph, and use the hashtags #140YearsofInnovation and #Chedeng for a chance to win exclusive Mercedes-Benz merchandise and be featured on Mercedes-Benz Philippines' official social media pages. 

Through this campaign, the brand celebrates the stories, memories, and milestones that have made "Chedeng" a beloved part of Filipino automotive culture for generations. 

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