Nissan Asia & Oceania ‘dares the impossible’ in new brand campaign

MANILA: Nissan Asia and Oceania revealed its newest, unconventional brand campaign with the theme, “Dare the impossible, until it’s not,” yesterday in the Philippines, Thailand, and Australia.

As Nissan Asia and Oceania propels into a new brand setting across the region, the brand itself unveiled an intrepid new virtual-first direction, which has already reached 93 million views for its first brand-led video.

The multi-platform approach implies the widespread use of a recently applied tech stack to provide accurate marketing to a newly established brand audience.

Driven by the "best storytellers" in the manufacturing and marketing sector, the goal of the company is to attract prospects and lead them to a freshly developed website. This is where they can discover the genuine identity of Nissan and its established legacy of customer significance, revolutionary technology, and game-changing advancements across the region.

Nissan Asia & Oceania Vice President of Marketing Nirmal Nair explained, “Do not expect the Nissan you think you know. Today we have a new attitude, new look, new swag, new services, new cars. Brands need to be genuine to themselves. That’s why Nissan has taken this bold step. Daring to be different is in Nissan’s DNA. Our rich history of invention and ‘world-firsts’ defines our innovative present and, now, our promise of a bold future. This campaign is aligned to this direction.”

Nair also gave a warning to those who are used to conventional approaches to refrain from watching the new Nissan brand campaign since according to him, they might get disappointed.

The “Dare the Impossible” brand strategy of Nissan Asia & Oceania will soon be launched across other markets as well.

Nair concluded, “Building a thriving brand is our top priority, backed by our strategy to be the innovative challenger — supported by electrifying one in four vehicles in Asia and Oceania under our mid-term plan. This campaign aims to ignite the Nissan Brand in the region and paves the way for how Nissan will evolve in the region and our vision for the immediate future which will encompass marketing, sales, consumer touchpoints, dealer network, after-sales and communications.  All coming campaigns will embody the same Nissan spirit of daring. We are proud to be boldly shaping an innovative and human-centric future for Nissan in Asia and Oceania.”

Photos from Nissan

Also read: Nissan PH virtual showroom is a marque-first in Asia and Oceania