Sielaff appointed Geely Auto Group VP for global design

MANILA: Geely Auto Group has announced the appointment of Stefan Sielaff as the new vice president for global design.

Sielaff has previously worked at the design studios of Audi, Mercedes-Benz, and Volkswagen Group. He also became the director of design for Bentley Motors in 2015.

Sielaff will be based in Gothenburg, Sweden to work with the Geely Auto Group’s portfolio of brands including Geely Auto, Lynk & Co, and Geometry. He will also contribute to the development of premium electric vehicle brand Zeekr.

Sielaff replaces Peter Horbury, who is now senior vice president of design for Group Lotus . Horbury joined Geely Auto Group in 2011 as executive vice president of design. He developed the Geely 3.0 era of products which ushered in a confident design language that redefined Geely globally. Through the establishment of a network of global Geely Design studios in Sweden, Spain, China, and USA, Horbury was able to support the development of the Lynk & Co, Geometry, and Zeekr brands.

In a statement, Geely Holding Group President and Zeekr Technology Chief Executive Officer Andy An Conghui said, “We are highly appreciative of Peter Horbury’s contribution and dedication to Geely over the past decade. Peter led one of the most creative global teams in the automotive industry and helped Geely to redefine its brand image globally. At the same time, we also warmly welcome Stefan Sielaff to the Geely family. We believe that his years of design experience will further enhance Geely Auto Group portfolio of brands with the ultimate goal of providing the best products to consumers.”

Photo from Geely

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