Tata named as Jaguar's official AI partner ahead of Formula E’s GEN4 era

MANILA: Tata Consultancy Services (TCS) has been named Jaguar TCS Racing’s official artificial intelligence (AI) partner ahead of the ABB FIA Formula E World Championship’s high-performance GEN4 era. 

This comes as TCS renews its partnership with Jaguar TCS Racing via a multi-year contract. 

Per the Indian information technology company, the enhanced partnership will explore how AI can unlock new efficiencies across racing operations and engineering while generating insights that support the development of next-generation Jaguar electric vehicles. 

“This partnership demonstrates what is possible when world-class teams come together with a shared ambition to innovate,” TCS Global Chief Marketing Abhinav Kumar was quoted as saying.  

“At the close of a great season, culminating in the Teams’ World Championship, we are pleased to extend our partnership and build on that momentum as Formula E enters the GEN4 era. With this renewal, we will further harness AI and advanced technologies to unlock new performance opportunities to help Jaguar TCS Racing compete for more podiums and championship win,” he added. 

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Fruitful partnership 

TCS and Jaguar TCS Racing are signing the extension of their alliance from a five-year fruitful partnership, rooted in the use of cloud and digital twin technology to improve race performance and accelerate the electrification journey from race to road.  

At the heart of the said partnership—according to TCS—is its Virtual Vehicle Validation Model (V3M), a capability that allows Jaguar TCS Racing engineers to validate software changes, run continuous simulations, and make decisions with confidence, even under the sport’s tightest time constraints. 

In the years the two entities have been working together, they were able to secure the 2024 and 2026 ABB FIA Formula E Teams’ World Championship; with the latter establishing itself as one of the sport’s most successful teams of the GEN3 Evo era with more wins and podiums than any other. 

Beyond race victories, the partnership has delivered consistent performance across multiple regulations, circuits, and seasons, demonstrating an ability to adapt at speed as all-electric racing evolves. 

“Our partnership with TCS has been instrumental in helping Jaguar TCS Racing push the boundaries of performance, efficiency, and innovation. As the Championship enters the GEN4 era, this collaboration helps us drive the future of all-electric motorsport while informing the next generation of Jaguar cars,” Jaguar Land Rover Motorsport Chris Thorp commented. 

“Extending our partnership with TCS is grounded in proven delivery, shared values, and a clear vision for how data and AI can elevate motorsport performance,” he added. 

Beyond the racetrack 

As part of a shared commitment to purpose-driven innovation, the partnership has extended beyond the racetrack, using Formula E as a living classroom to inspire future engineers, data scientists, and sustainability leaders. 

Through TCS’ Ignite My Future initiative, since 2023, nearly 30,000 students in 16 countries have explored real-world applications of racing data, design, and strategy through custom lesson plans and exclusive behind-the-scenes content featuring the team. 

Hundreds of students have also participated in on-track experiences with TCS and Jaguar TCS Racing at E-Prix events around the world. 

The partnership underscores TCS’ long-term commitment to being a trusted innovation partner for leading businesses in the United Kingdom (UK). With a 50-year presence, TCS works with over 200 of the UK’s top brands. Earlier this year, TCS confirmed plans to create 5,000 new jobs across the UK in the next three years.

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