Toyota reaches 300-M-unit production milestone

MANILA: Toyota Motor Corporation has produced 300 million automobiles as of September 2023.

It took the Japanese carmaker exactly 88 years and two months after it built its first vehicle — the Model G1 truck — through the then-called Automotive Production Division of Toyoda Automatic Loom Works, Ltd. company.

“Kiichiro Toyoda said, ‘Carmaking is something everyone does together.’ I think this number of 300 million stands as proof of all the hard work, every day, of our colleagues at Toyota, our suppliers and dealers, and all the many other stakeholders, as well as all those who came before us. This history did not just start when they built the first car. The founding members repeatedly tried and failed, continually building prototypes, and their efforts led to the Toyota of today,” commented Toyota Chairman and Master Driver Akio Toyoda.

“Toyota has faced danger time and again to this point. Each time, what has saved us are the customers who love Toyota cars. I think the number of cars tells the stories of our customers, and the customers who have chosen Toyota cars to be their partners through their own stories are what allow us to continue making cars to this day. I am grateful from the bottom of my heart. I love cars, too, and we will carry on making cars, one by one and with care, along with all our car-loving colleagues,” added Toyoda.

By September 2023, Toyota had officially built 180.52 million cars in Japan and 119.6 million vehicles through its overseas facilities, including its plant here in Santa Rosa, Laguna, Philippines.

To no one’s surprise, the Aichi-based brand’s best-selling model is still the Toyota Corolla. Per the carmaker, 53.399 million vehicles bearing the Corolla nameplate have been produced as of September 2023.

“I want to offer my heartfelt gratitude to the customers who have chosen Toyota cars, and to those who have built each car with heart and soul, as well as to the suppliers and dealers who have delivered them with care, and to all our other stakeholders. I believe that this number of 300 million units could only have been achieved with the unending effort of colleagues across the company, from part and vehicle planning and design to production, logistics, sales, and service, along with all those working to support each step,” noted Toyota President Koji Sato.

“All our colleagues have overcome countless challenges. Recent years alone have seen natural disasters like the Great East Japan Earthquake, and unpredictable events like fires, or the COVID-19 pandemic, and chip shortages. Every time we faced the danger of being unable to make cars, everyone worked together to restore or adapt production. In the future, we will be sure never to forget all those who have supported our carmaking and give our all to making ever-better cars and bringing smiles to customers' faces,” he added.

Photos from Toyota

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