Volkswagen to revive Scout brand in US with electric trucks

Volkswagen to revive Scout brand in US with electric trucks

MANILA: Volkswagen Group plans to launch an all-electric pickup and rugged SUV in the United States under the American brand Scout. 

KEY TAKEAWAYS

  • When will the Volkswagen-Scout models be launched?

    The first VW/Scout prototypes are to be unveiled next year, and production is scheduled to start in 2026. The electrified Scout brand will be built upon a new technical platform concept which brings new pickup and RUV credibility beyond the existing Volkswagen Group portfolio.
  • How will Scout fall under the Volkswagen Group portfolio?

    A separate, independent company will be established in the US this year as the Volkswagen Group moves the strong, iconic US brand Scout into the electric vehicle space.
  • The vehicles will be designed, engineered, and manufactured in the US for American customers. To this end, a separate, independent company will be established in the US this year as the Volkswagen Group moves the strong, iconic US brand Scout into the electric vehicle space.

    The first VW/Scout prototypes are to be unveiled next year, and production is scheduled to start in 2026. The electrified Scout brand will be built upon a new technical platform concept which brings new pickup and RUV credibility beyond the existing Volkswagen Group portfolio.

    CEO Volkswagen AG Herbert Diess commented: “After Volkswagen’s successful turnaround in the US, we are now taking the opportunity to further strengthen our position in one of the most significant growth markets for EVs. Electrification provides a historic opportunity to enter the highly attractive pickup and R-SUV segment as a group, underscoring our ambition to become a relevant player in the US market.”

    Success in the R-SUV and pickup segments are seen as key levers to increasing profitability in the US and achieving the targeted market share of 10%. The Volkswagen Group is thus continuing to systematically expand its presence in one of the most significant global growth markets.

    Volkswagen Scout EV

    Meanwhile, Volkswagen CFO Arno Antlitz explained: “The company we will establish this year will be a separate unit and brand within the Volkswagen Group to be managed independently. This aligns with the new Group steering model — small units that act agilely and have access to our tech platforms to leverage synergies.” 

    Photos from Volkswagen

    Also read: VW software firm selects Qualcomm to power future automated driving platform

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