9th PIMS: Mitsubishi Motors PH to reveal ‘something unexpected’

MANILA: Mitsubishi Motors Philippines Corporation (MMPC) is set to unveil “something unexpected” at the upcoming 9th Philippine International Motor Show.

The Japanese automaker’s local arm made the announcement, saying that it plans to highlight “Mitsubishi Motors-ness and surprise the public with its product lineup" — along with the undisclosed offering — at the four-day event.

“As a pioneer in the automotive industry with a legacy spanning over six decades, MMPC will be showcasing its latest cutting-edge technologies and diverse lineup of vehicles designed to meet the evolving needs of Filipinos,” the company said in a statement.

Per MMPC, its booth will give event-goers “an immersive experience and opportunity to explore the brand's full range of vehicles.”

Expected to be highlighted were the Xforce and Triton — both launched earlier this year.

Additionally, the brand’s distributor in the country said that it aims to showcase its vision for the future of mobility through Mitsubishi Motors-ness , which means offering an “all-in-one vehicle that combines unmatched capability, advanced safety, and exceptional comfort—ensuring a superior car experience.”

“It has been Mitsubishi Motors’ commitment to create reliable vehicles that will give peace of mind to its owners all throughout its life span, so this goes far beyond the product itself and includes aftersales service as well,” it added.

According to MMPC President and Chief Executive Officer Ritsu Imaeda, the brand’s lineup at the PIMS reflects its commitment to meeting the ever-changing need of the market. “We’re looking forward to demonstrating Mitsubishi Motors-ness through our display and giving the public a glimpse of future mobility,” he noted.

During the initial quarter of 2024, Mitsubishi brought to the Land of the Smiles the hybrid versions of the Xpander and Xpander Cross. To note, the  Thai-market Mitsubishi Xpander HEV models are equipped with a 1.6-liter gasoline engine with a generator and a motor as well as a dedicated drive battery particularly developed for the said models.

In addition, the latest iteration of the Mitsubishi Outlander plug-in hybrid was recently teased.

Meanwhile, reports abroad stated that Mitsubishi has started real-world tests on what seems to be the next-generation Mitsubishi Montero Sport — a nameplate that has yet to receive an update in the Philippines.

Also read:

Here are the brands that will join the 9th PIMS

Mitsubishi PH formally launches Xforce

Mitsubishi officially starts all-new Triton’s retail in PH