Alpina formally joins BMW Group stable

MANILA: Alpina has formally  joined the BMW Group umbrella.

In a statement, the München-headquartered marque shared that the transfer of the marque’s trademark last January 1 gave birth to the new standalone brand, BMW Alpina.

Following the aforementioned development, the newly-joined brand joined the likes of BMW, BMW Motorrad, Mini, and Rolls Royce in the same stable.

To the unaware, the Alpina Burkard Bovensiepen was a medium-sized company founded in 1965. Per the family-owned firm, the high-end models that it produces — between 1,200 and 1,700 units — are based on BMW models.

“Every single BMW Alpina is fitted with its individual production plaque in the interior along with an Alpina specific VIN, which classifies the car as a product made by an officially registered automotive manufacturer,” the firm noted.  

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“Daily logistic transports to the BMW plants ensure a flawless material flow for the production process, which is finely coordinated with BMW. Sales are organized exclusively via BMW dealerships and importers. This partnership is unique throughout the automotive industry,” it added.

What’s new?

Meanwhile, the new mother company mentioned that BMW Alpina’s initial focus will be towards brand activation, saying that its key elements are the unique maximum performance, superior ride comfort, and hallmark driving characteristics.

“This is complemented by an exclusive portfolio of bespoke options and custom materials along with unmistakable details,” the firm said.

To mark its latest chapter, BMW Alpina created a new wordmark located at the center of the rear.

According to the firm, the design “radiates clarity, calm and confidence,” saying that it underlines the standalone character of the new exclusive brand and its independent personality within the BMW Group.

“It is consciously inspired by the brand’s asymmetrical wordmark from the 1970s. The elegant, contemporary design provides a link between history and future.”

Further, the company added that BMW ALPINA vehicles are manufactured to fulfill the most demanding expectations in terms of visuals, acoustics and feel. Moreover, buyers can choose from a remarkable portfolio of bespoke options.

“Each vehicle will be an exclusive object for connoisseurs in pursuit of the extraordinary, without compromises on performance, comfort and individuality.”

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