CAMPI-TMA Jan. 2026 sales down by 10%

MANILA: The automotive distributors group experienced a 10-percent decline in sales year on year for the initial month of 2026.

Based on the combined report of the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), Truck Manufacturers Association (TMA), their retail performance was at 33,696 units — significantly dropping from the 37,504 examples rolled out in January 2025.

The same figure also reflected a 21.4-percent drop when compared to December 2025’s 42,870-vehicle sales churn.

CAMPI-TMA also reported that the commercial vehicle segment — which usually buoys the entire automotive industry’s sales — are also in the red, selling only 27,518 units last month versus the 29,875 units delivered to clients in the same period for the previous year.

Models under the passenger car category had a massive 20-percent decline year on year — sliding down further to 6,178- from 7,729 unit handed over to buyers.

Consolidating the total CAMPI-TMA sales volume with other available industry data, January 2026 saw total industry sales of 35,053 units.

In the electrified vehicle (xEV) front, CAMPI and TMA handed over 2,610 units — 63-percent higher than last year’s 1,600-example rollout to customers. This volume represents 7.75-percent share of the market. 

Hybrid vehicles hold the lion’s share in CAMPI-TMA’s electrified vehicle market — 2,072 units sold and represents 79.39-percent market share. Plug-in hybrids and battery electric vehicles sold 271 and 261 examples, respectively.

Here’s a quick look on CAMPI-TMA’s xEV sales breakdown.

Category	Vehicle sales
xEV total	2,610
Hybrid electric vehicle	2,072
Plug-in hybrid electric vehicle	277
Battery electric vehicle	261

In a statement, CAMPI expressed optimism amid the decrease in retail.

According to CAMPI President Jose Maria Atienza, the industry has previously experienced lower sales results during the initial month since the rush in purchases happen during the yearend. 

Relatedly, the automotive industry collectively set a strong sales output  in December 2025, which is the highest since 2017. 

Additionally, Atienza shared that January 2026 sales level indicates that the industry is still on pace to meet its yearend goal of surpassing 500,000 sales. When market seasonality adjustment is factored in, January sales level aligns with the steady pace observed during the second half of last year.

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Sales drivers

Continuing to lead the CAMPI-TMA pack is Toyota Motor Philippines with 16,346 units sold — cornering 48.51 percent of the market.

Keeping the second place in the groups’ ranking is Mitsubishi Motors Philippines Corporation with 7,003 examples delivered to buyers and taking almost 21-percent of the sales pie.

The local distributors of Suzuki and Nissan are in a neck-and-neck race for the third position with their 1,646- and 1,589 retail churn for the opening month of 2026.

Rounding up CAMPI-TMA’s Top Five is Ford Philippines with 1,272 units sold. 

Check out CAMPI-TMA’s Top 10 for January 2026. 

Year-to-date ranking	Distributor name	Sales volume (as of January 2026)
First	Toyota Motor Philippines	16,346
Second	Mitsubishi Motors Philippines Corporation	7,003
Third	Suzuki Philippines Incorporated	1,646
Fourth	Nissan Philippines	1,589
Fifth	Ford Motor Company Philippines Incorporated	1,272
Sixth	Honda Cars Philippines Incorporated	1,162
Seventh	Isuzu Philippines Corporation	1,125
Eigth	SAIC Motors Philippines Incorporated (Morris Garages distributor)	716
Ninth	Hyundai Motor Philippines, Incorporated	711
Tenth	KP Motors Corporation (Kia distributor)	668

Also read:

CAMPI undergoes major reorganization

CAMPI-TMA Nov. 2025 YTD sales down by 1%

CAMPI airs concern on CARS, RACE funding veto

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