Ford Fund adopts new name

MANILA: Ford Motor Company’s charity arm — Ford Fund — has adopted a new name: Ford Philanthropy. 

According to the Blue Oval brand, the rebranding reflects Ford’s 75-year legacy of driving a positive impact in various communities around the world. 

Ford has now donated some P131 billion since 1914. 

The strategic name change — Ford pointed out — not only reflects a fresh and modern outlook but also underscores the company’s enduring mission to make the word a better place. While its identity is changing Ford Philanthropy’s community partners, funcring model, network of community centers, and focus priorities remain the same. 

“Giving back has been an integral part of Ford’s history and values since the very beginning,” Ford Philanthropy President Mary Culler said. 

“Our rebrand honors our rich history and better reflects our core mission of partnering with communities to help move people forward and upward. Whether we’re connecting families with fresh food, helping neighborhoods rebuild after a disaster, or expanding access to careers in mobility, at Ford Philanthropy, we are passionate about working with our local partners and employee volunteers to help build equity and drive progress in Ford communities around the world,” she added. 

Alongside the announcement of rebranding, Ford Philanthropy released its annual Impact Report, which highlights the organization’s milestones. These include data showcasing Ford and its charitable wing directly supporting some 3.5 million people through partnerships and programs; its partnerships with around 470 nonprofits and community organizations; and approximately 55,00 Ford employee volunteers contributing hours of work in 31 countries. 

Photos from Ford Motor Company and Jirehl Kent Flores

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