Honda Cars PH dons new logo

MANILA: Honda Cars Philippines Incorporated (HCPI) unveiled its new brand logo at the ongoing 10th edition of the Philippine International Motor Show. 

Earlier this year, Honda Motor Company Limited announced that it will adopt a new logo for its automobile division. 

In a previous report, Zigwheels Philippines covered bits of facts about the Honda “H mark,” which is scheduled to appear on next-generation Honda electric vehicles and next-generation hybrid-electric models starting with the ones to be introduced to the market in 2027 and beyond. 

The same black and white emblem now stands as the banner of the Japanese automaker’s local subsidiary, which, in the aforementioned report, was said to express the marque’s commitment to the transformation of the company as well as its corporate attitude of going beyond the origin of Honda and constantly pursuing new challenges and advancements. 

Per HCPI, the new logo resembles two outstretched arms, representing its readiness to welcome the continuous evolution of mobility and adapt to a changing market. 

“The new look will roll out across dealerships nationwide and will be adapted to all future brand activations starting this Year,” HCPI wrote in a press release. 

Reflecting this new vision, HCPI has brought out electrified models at PIMS 2026 — put forward to cater to the shifting mobility needs of today’s Filipino car buyers. 

To know more about its hybrid and all-electric display of cars and motorcycles at the four-day auto expo, read our report titled: “Honda Cars PH highlights electrified models at PIMS 2026.” 

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New identity rooted in ‘Omotenashi’

According to HCPI, its newly revealed brand identity is deeply rooted in the Japanese Omotenashi philosophy, which refers to undivided hospitality and service. 

On that note, Honda aims to refine every customer touchpoint, from digital browsing to dealer showroom visits and long-term maintenance, ensuring a seamless, simple, and enjoyable experience. 

Find out more about it in the video below: 

Honda at PIMS 

HCPI invites all motoring enthusiasts, booth visitors, and prospective buyers to view its vehicle display, engage and participate in the daily programs and games, and register for test drives at the brand’s pavilion at PIMS. 

The area will be open until June 7, 2026, at the World Trade Center in Pasay City. 

Also read:

Honda Cars PH to commence City, BR-V Experiential Test Drive for the public this weekend

Honda Cars PH showcases lineup at 2026 Auto Focus Multi-Brand Test Drive Fest

Honda Cars PH formally opens Tacloban dealership

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