Honda Cars PH to release 3 new models this year

Honda Cars PH to release 3 new models this year

MANILA: Honda Cars Philippines, Inc. (HCPI) looks forward to a continued period of recovery in 2022 for the economy in general, and its business in particular.

KEY TAKEAWAYS

  • What is Honda Sensing?

    Honda Sensing collects the brand's driver-assistive safety features.
  • Is there a chance for Honda Cars Philippines to launch more than three models this year?

    According to HCPI President Masahiko Nakamura, this will depend on the market situation, as well as the global chip supply issue.
  • Speaking to writers after a recent Civic drive event to showcase the Japan-headquartered carmaker’s Honda Sensing suite of driver-assistive safety features, HCPI President Masahiko Nakamura said that the firm is targeting to release at least three new models this year, but he isn't revealing yet what these will be. When asked by ZIGWHEELS PHILIPPINES if this number is a fixed one, the executive hinted that the company may look at more – depending on how the country’s economy fares, and the severity of the microchip supply issue currently confronted by many industries around the world.

    HCPI President Masahiko Nakamura

    Nakamura averred that, through the drive that featured all three 11th-generation Honda Civic variants (all boasting Honda Sensing), the company wants to continue communicating its “Safety for Everyone” vision. In an earlier release, HCPI elucidated its goal “to protect the safety not only of the drivers or riders, but of all vehicle occupants, pedestrians, and everybody on the road. This is why (Honda’s) approach on safety is both from product and educational perspectives.” Its goal is to have zero fatalities involving Honda motorcycles and automobiles globally by 2050.

    HCPI underscored that it is among the first brands in the Philippines to offer “a suite of driver-assist safety features.” Collectively named Honda Sensing, an earlier version of the tech-driven functions made their first appearance in the Philippines through the Honda Legend executive sedan in 2015. A year after, the third-generation Honda Pilot also carried Honda Sensing.

    Now, Honda is obviously trickling the feature down to its more affordable vehicles – particularly the 11th-generation Civic. Honda Sensing is predicated on a wide-angle monocular camera for “better recognition” and with the ability to “measure the distance target of the vehicle or obstacle ahead.”

    Honda Civic Drive

    Key features of the present iteration of Honda Sensing gives the all-new Civic the following niceties:

    • Collision Mitigation Braking System (CMBS) The car recognizes pedestrians, as well as vehicles including bicycles and motorcycles, day or night, and alerts the driver of a potential collision through visual and audible alerts. If necessary, the system can activate the brakes to help reduce the impact “if the system determines one to be unavoidable.”
    • Adaptive Cruise Control (ACC) with Low-Speed Follow (LSF) – ACC controls the speed and distance from the vehicle ahead; while LSF is the perfect assistant for stop-and-go traffic (up to a speed of 30kph). ACC allows the driver to set both target speed and following interval.
    • Lane Keeping Assist System (LKAS) – This LKAS applies “mild steering torque” once it detects the vehicle drifting toward the side of a lane, helping keep it centered.
    • Road Departure Mitigation System with Lane Departure Warning (RDM with LDW). Using the wide-angle windshield-mounted camera, this feature identifies the side of the road – reading painted lines, cat’s eyes and Botts’ dots (round non-reflective raised pavement markers) and cat’s eyes. It will alert the driver if it senses the vehicle veering off (the system will cancel if the driver uses the turn signal, which means the lane change is intended).
    • Auto High-Beam (AHB) – This feature automatically activates the high beam function when there are no vehicles ahead of the vehicle, and switches to low beam when one is detected.
    • Lead Car Departure Notification System (LCDN) – The newest addition to the suite, LCDN alerts the driver when the vehicle in front moves forward from a standstill.

    “As we’ve already announced, our long-term global goal is to realize a collision-free society. To realize this, we are extending Honda Sensing technology to all models. Eventually, all variants will have this feature,” underscored Nakamura exclusively to ZIGWHEELS PHILIPPINES.

    Honda Civic Drive

    He added, “We will not stop the development of these features. Honda Sensing will get better every year. For the Philippines, the Honda Civic is the first model with Honda Sensing as a standard feature. Taking this opportunity, we want to show how good and convenient this technology is.”

    Photos by Kap Maceda Aguila

    Also read: Honda Sensing-equipped models get reduced insurance rates from AXA, BPI MS

    Kap Maceda Aguila

    Kap Maceda Aguila

    Kap Maceda Aguila has been a writer for nationally circulated publications since 1992 after earning a communication degree, majoring in journalism, from the University of the Philippines-Diliman. Over the course of his career, Kap has covered various beats from lifestyle, business, technology, entertainment, and motoring.  He was a segment host, writer, and producer of The Philippine Star’s Wheels which first aired in 2015, and was appointed head writer in 2018. In 2019, The Star opened motoring and transportation website Wheels.ph and made Kap its first online editor – a position he held before leaving to become motoring editor of Business World in February of 2020. Today, he continues to pen articles for The Star and other publications, and co-hosts a radio show, Gear Box on Radyo Pilipinas 1 738 AM. Kap is also editor in chief of Zigwheels Philippines and Carmudi Philippines.

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