Honda Philippines Revealed the Special Edition Brio Amaze – Grab it for PhP 719,000

MANILA: Honda Philippines is pretty active these days for obvious reasons. With competition gearing up in the automotive market, Honda wants to ensure its share of the market and stand. Making its next move to implement the market strategy, Honda Philippines has launched a special edition of Honda Brio Amaze. The amazingly styled Honda Brio Amaze 2016 is already a popular car in the Philippines with shooting sales over the years and with a special variant in the fleet, Honda expects the sales to soar high. The new variant has arrived with numerous added features which are not offered in the standard trims and so the prospective customers can expect to have more comfort and convenience.

Honda Cars Philippines, Inc. (HCPI) has revealed the details of this special edition car stating that the new Brio Amaze has some added exterior aspects like 14-inch alloy wheels and fog lamps. The new color palette for the new Brio Amaze Special Edition consists of Lunar Silver Metallic, Crystal Black Pearl and Taffeta White. While the additions are not restricted to exterior only and have made their way to the cabin, the new special edition Brio Amaze has a classier interior trim with an advanced audio facility inclusive of AUX and USB connectivity. Also, 5 cup holders to store handy stuff, rear seat armrest and front seatback pockets are additionally provided in the special edition enhancing the storage space and comfort factors. A security alarm for more safety is also there in this A-segment sedan now.

Coming to the power segment, the new variant of 2016 Honda Brio Amaze houses the same 1.3-litre petrol power unit like the standard version. This powertrain churns out the same power and torque numbers counting to 99 hp and 127 Nm respectively. 2016 Honda Brio Amaze is not the only drive which has been launched with a special edition. Honda has already made the special editions of Mobilio and Jazz available in the Philippines automotive market after launching them in February 2016.

Guess the automaker is very serious about its position in the Philippines automotive market and is not happy with the 4th position awarded to it by CAMPI after the sales data for 2016 Q1 were out. The Japanese brand managed to grab just 8.31 percent of market share during that time frame while the leading brand was way ahead of it with 39.92 percent. The new strategy of bringing special editions might help the brand in elevating its position and share. As for the new Brio Amaze 1.3 S AT Special Edition, this drive is open for bookings at Honda Cars Philippines, Inc. (HCPI) and can be availed at PhP 719,000. The deliveries may start by the third week of April. Let's see if this drive can bring a boom in the Honda sales!

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