Honda turns 30, sets to unveil 2 models on Oct. 22

MANILA: Honda Cars Philippines, Inc. (HCPI) celebrates its 30^th birthday this month, and will mark the occasion with, among others, the virtual launch of two vehicles on October 22. In a Zoom press conference, executives of HCPI said that they are celebrating their anniversary by giving back to stakeholders who have made the company’s successful run possible. However, they refused to disclose the two models to be launched.

In a release, the company said, “Since its entry into the industry in 1990, HCPI has become one of the top industry players in the Philippine automotive scene. From legacy models like the Civic, City, Accord, and CR-V, to newer innovations like the Mobilio, BR-V, and Civic Type R, HCPI has constantly and consistently moved forward, upholding the utmost quality in all… vehicles throughout the years.”

During the virtual presser, HCPI also formally introduced for the first time its new president, Masahiko Nakamura. The executive, who assumed office last April, has 30 years of experience in sales, business, strategy, and marketing at Honda Motor Company, Limited.

HCPI will also release a commemorative book to celebrate its 30^th anniversary — to be distributed to business partners and members of the media.

Company spokesperson Atty. Louie Soriano admitted that the “industry has not been performing very well because of the pandemic,” with sales 40% down compared to last year. But as of September, HCPI sales have been above average, he added. “Hopefully, the new models will help us (in this regard).” Still he averred that the company has “reduced to a certain level” its sales target for the year.

Replying to a question from ZIGWHEELS.PH, Atty. Soriano said that the biggest contributor thus far to HCPI sales is the Honda City, and believes that “there is opportunity for growth in hatchbacks.” He added, “I think our Brio was able to increase our (pace of) growth in the segment.”

Images from Honda and Kap Maceda Aguila

Also read: Honda PH turns 30 with hefty discounts and great offers