Hyundai's N brand to be launched in PH next month

MANILA: Hyundai Motor Philippines Incorporated (HMPH) is set to bring the global marque's high-performance sub-brand to the country.

The N brand — set to be introduced at the upcoming Manila International Auto Show (MIAS) 2024 — would have its local debut through the Elantra N, Hyundai’s motorsport-inspired midsize sedan.

To note, the Elantra was once part of the Hyundai lineup under its then distributor, Hyundai Asia Resources Incorporated.

“At Hyundai Motor Philippines, we ‘Innovate Everyday’ so that we can make it possible for our diverse Filipino customers to experience progress in their everyday lives. So, for those who enjoy and are passionate about high-performance, we are pleased to share with you that our technology powerhouse, N, is arriving in the country,” HMPH President Dongwook Lee said.

“To all existing, and soon-to-be, ‘N-thusiasts’, we are excited to be giving you access to the ground-breaking cars that came out of our rolling lab. Outstanding pleasure and that fun-to-drive thrill will be at arm’s reach starting this April,” he added.

Aside from the Elantra N, the Hyundai booth will also showcase the Elantra N TCR, the 2023 winner of the TCR World Tour Drivers’ Championship in the four-day motoring event — along with the Creta, Custin, fifth-generation Santa Fe, the X trim of the Stargazer, Staria, and Tucson as well as the award-winning electric vehicles Ioniq 5 and 6.

Coined from Hyundai Motor’s research and development facility (located in Namyang, Korea) and technical center (Nürburgring, Germany), N is Hyundai’s brand for high-performance cars, technologies, and motorsports activities.

Per HMPH, the marque is founded upon three main pillars: Corner Rascal, Everyday Sports Car, and Racetrack Capability.

The N line is a product of the “Rolling Lab” which is under the Hyundai Racing Midship (RM) project. Ultimately, N aims to harness Hyundai’s rich heritage and experience in racing and rallying into road-going cars to bring back the thrill of driving.

Photos from Hyundai Motor Philippines

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New Elantra N joins Hyundai’s high-performance portfolio

The Hyundai high-performance Elantra N Line hits the market