Kia ranks 2nd among mass market brands in JD Power 2022 Tech Experience Index Study

MANILA: Kia was the second highest mass market brand in the JD Power 2022 Tech Experience Index (TXI) Study, which rates the technologies in new vehicles.

Kia has also gotten high ranks in previous JD Power studies, including the 2022 Vehicle Dependability Study (VDS) and the 2022 Automotive, Performance, Executive, and Layout (APEAL) study.

“Kia is still beaming over its impressive rankings in the JD Power VDS and APEAL studies, and being recognized among the most innovative brands cements Kia’s status as a universal leader in the industry. With such high customer satisfaction in various areas including design, dependability, and now innovation, we will not rest on our laurels and will continue to drive forward in all areas of development,” Kia America Chief Operating Officer and Executive Vice President Steve Center said.

The JD Power TXI Study evaluated 35 car technologies categorized into four groups: convenience, emerging automation, energy and sustainability, and infotainment and connectivity. Each automotive brand was rated on a 1,000-point scale on how well they market these new technologies.

84,165 owners of 2022 model-year vehicles were surveyed after 90 days of ownership to see how satisfied they were with the technologies that came with their cars and how many issues they encountered when using them.

Photo from Kia America

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