Ford PH Q1 2024 sales up by 28%

MANILA: Ford Philippines’ retail performance for the opening quarter of 2024 grew by 28 percent compared to its output during the same period last year.

Sales of the Blue Oval for the first three months of the year are at 7,531 units — driven by the Ford Ranger, Everest, and Territory.

Continuing to be Ford’s best-selling nameplate in the country, the Ranger has delivered 3,290 vehicles to buyers — reflecting a 33-percent rise from the first quarter of 2023. In addition, the Ranger also retained its leadership in the 4x4 pickup truck segment with 2,166 units sold.

Meanwhile, retail of the Ford Everest showed a 96-percent rise after Ford Philippines handed over 2,713 examples to customers for the initial quarter of the year.  

Ford also noted that the Territory kept its position as the best-selling small sport utility vehicle in the country after selling 1,433 units for the first three months of 2024.

“We are off to a strong start in 2024 and we thank our customers for their trust and loyalty, as well as our dealers and partners for their support to enhance the ownership experience,” Ford Philippines Managing Director Michael Allen Breen said.

“The second quarter will be a busy period for us as we continue to enrich the Filipino mobility lifestyle with our segment-leading vehicles and innovative service offerings,” he added.

To recall, Ford Philippines launched the Territory 5-Star Care Package, which gives buyers of the Territory Titanium a complimentary five-year scheduled service plan (SSP) and five-year emergency roadside assistance (ERA) on top of the standard five-year warranty and a P20,000 cash discount.

The SSP is a prepaid plan that protects customers from future parts and labor price increases on their periodic maintenance service (PMS) while the ERA gives owners access to 24/7 support, nationwide towing coverage, minor on-site repairs, and other services. With Ford’s warranty, customers get access to a comprehensive service protection plan that covers parts and labor to repair over 1,000 key components.

The Ford Territory Titanium X variant is also available with a P20,000 cash discount from April 1-30, 2024, on top of the standard 5-year warranty.

Ford Philippines also introduced its Battery Program where customers can have battery packages that start at P6,300. On top of the aforementioned program, customers can also get free labor on installation and extended warranty of up to 24 months. The program is available on EcoSport, Everest, Fiesta, Focus, Ranger, and Territory until June 30, 2024.

Photos from Ford Philippines, Jirehl Kent Flores, Ruben Manahan IV

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