MANILA: Kia has revealed the name of its first-ever pickup truck — the Tasman.

According to the South Korean car brand, the Tasman moniker evokes a spirit of adventure and exploration.

“The Kia Tasman represents the brand’s bold first step into the global C-segment pickup truck market. Not just a practical work partner, the Kia Tasman redefines the concept of a lifestyle pickup to offer a suitable companion for a dynamic 24/7 lifestyle, catering to diverse personal and extreme leisure pursuits,” the Hyundai-owned brand said in a press release.

According to Kia, it plans to debut the Tasman next year. A phased global launch is planned to be implemented including key markets like Korea, Australia, Africa, and the Middle East.

Touted to be capable and versatile, the Kia Tasman is said to be poised to gain widespread popularity as a volume model.

Whether the Ayala-led Kia Philippines will bring the Tasman into the country, only time will tell. But should it arrive, it could face tough competition from the likes of segment staples Toyota Hilux, Nissan Navara, and Mitsubishi Triton.

Photo from Kia

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