Mitsubishi Motors to invest P7-B in PH

Investment plan includes additional production line

Mitsubishi Motors to invest P7-B in PH

MANILAMitsubishi Motors Corporation (MMC) is set to invest P7 billion in the Philippines, the company’s helm said.

KEY TAKEAWAYS

  • How long will Mitsubishi Motors Corporation roll out the P7-billion investment program in the Philippines?

    The investment is planned to be rolled out in a span of five years
  • What will the investment plan include?

    The plan will include the addition of a new Mitsubishi model that will be produced in the Philippines.
  • During his courtesy call in Malacañang, MMC President and Chief Executive Officer Takao Kato discussed the company’s five-year investment plan, which will include a new model to be produced at its distributor’s facility in Santa Rosa, Laguna.

    Photo from Bongbong Marcos Facebook page

    The company’s local arm is Mitsubishi Motors Philippines Corporation (MMPC) — the brand’s wholly owned subsidiary steered by Ritsu Imaeda. Its manufacturing facility MMPC has a current annual production capacity of 50,000 units but has the potential to expand to 100,000.

    According to Kato, the Philippines comes as its most important investment in Southeast Asia. “In the ASEAN, (the) Philippines is our number one market,” he mentioned.

    Photo from Mitsubishi Motors Philippines Corporation

    Kato has yet to share the new model that will be manufactured in the Philippines. Should the plan be fully realized, the new offering will join the following models that are already being manufactured in the country:

    Aside from the Philippines, MMC has production facilities in:

    Japan

    Vietnam

    Thailand

    China

    Indonesia

    Russia

    For his part, Philippines President Ferdinand Marcos Jr. welcomed MMC’s investment plan as it will result in job generation.

    Photo from Mitsubishi Motors Philippines Corporation

    “The jobs that it will provide, that your investment will provide, are very important to us and certainly, vehicle manufacture is one of those,” Marcos said.

    With this, Marcos said that MMC will be included in the Revitalizing the Automotive Industry for Competitiveness Enhancement (RACE) Program, which is a proposed new version of the Comprehensive Automotive Resurgence Strategy (CARS) Program.

    Also read:

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    Ruben Manahan IV

    Ruben Manahan IV

    Started his journalism stint as a cub reporter for a local daily. A certified news junkie, Fort had the chance to cover various beats—ranging from politics to lifestyle. However, his heart now belongs to motoring.

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