Nissan finishes line integration project in Thailand

MANILA: Nissan Thailand has completed its line integration project at Samut Prakarn plant.

Part of the Re:Nissan strategy, the move that started last June was aimed at enhancing efficiency and competitiveness while preparing for future new model localization.

“Building on Nissan’s long-term commitment to continued local production in Thailand, the transformation of our production lines will enable us to adapt quickly to changes in the market environment, enhance our competitiveness and drive robust and sustainable growth for our future in Thailand and ASEAN,” Nissan Thailand and ASEAN President Toshihiro Fujiki was quoted as saying.

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According to the Japanese automaker, itsThai line integration signaled a strategic shift to a single, more efficient and flexible assembly line — saying that it bolsters upgrade enhances the plant’s flexibility and capability to produce key models namely:

• Almera
• Kicks e-Power
• Navara
• Terra

Aside from that, the move is meant to prepare the facility for future new model localization.

“We achieved one big milestone in Nissan’s journey in Thailand thanks to a strong synergy with our local partner as well as the contribution of all our staff at the manufacturing plant. Employees’ passion to embrace changes continues to inspire, and with this spirit, Nissan will continue growing together with Thai society while creating long-term value for our customers, employees, partners, and the wider community”, Fujiki noted.

Aside from manufacturing products for the domestic market, the Nissan Thailand plant also produces vehicles for export covering more than 100 destinations globally.

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