Optima, Sportage, Sorento help Kia earn top spot in JD Power dependability study

MANILA: Kia earned the number one spot among mass-market brands in the 2021 Vehicle Dependability Study (VDS) conducted by JD Power.

The brand listed a low 97 problems per 100 vehicles, and the reliability three of Kia’s top-selling models, namely, the Optima, Sportage, and Sorento, each led their respective categories to help make this achievement possible.

Kia Motors North America and Kia Motors America President and CEO Sean Yoon expressed, “Earning the top spot among mass-market brands in JD Power’s Vehicle Dependability Study is another new benchmark achievement for Kia’s meteoric rise in the industry. This substantial award bolsters our track record in initial quality and shows that the ‘new-car luster’ of our world-class vehicles extends far beyond the first 90 days of ownership. Kia owners continue to enjoy and feel confident in their vehicles as the years go by, especially knowing they’re backed by our industry leading warranty.”

The study determined the number of problems per 100 vehicles (PP100) that owners of three-year-old cars have encountered last year. The study concentrated on 2018 model year vehicles, which include 153 models and 32 nameplates.

It addressed problem symptoms classified into eight primary vehicle segments, namely, Audio/Communication/Entertainment/Navigation (ACEN); Exterior; Engine/Transmission; Interior;  Driving Experience; Features/Controls/Displays (FCD); Heating, Ventilation, Air Conditioning (HVAC); and Seats. 

 Photos from Kia

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