'Power of No' campaign educates Southeast Asian drivers against drunk driving

MANILA: In order to take action, the "Power of No" public awareness campaign was introduced in February 2022. In 2023, the “Power of No” campaign expects to expand to other Asia Pacific countries to encourage responsible drinking and lasting behavior change in young people.

>With support from the Philippine National Police and its implementation partner, the Automobile Association of Vietnam (AAV), ABAPI and the Automobile Association of the Philippines have teamed up to inform young people about the dangers that could result from drinking and driving.

'Power of No' Campaign Objective

Young adults in six Southeast Asian nations—Cambodia, Laos, Malaysia, the Philippines, Thailand, and Vietnam—between the ages of 18 and 30 are the target audience for "Power of No." It brings together over 20 international partners from governmental, non-governmental, business, and community organizations to empower youth and encourage a shift in attitude toward driving while intoxicated.

Throughout the past year, the ground-breaking "Power of No" campaign has taught 39 million young people about the dangers of drinking and driving using eye-catching infographics, commercial videos, and video clips.

“Friends Don't Let Friends Drive Drunk” was the theme of an international photo competition that the campaign launched in September 2022.

The competition pushed participants to consider their actions carefully the next time they see a buddy reaching for their keys while intoxicated. It also inspired friendship groups to collaborate to eliminate drunk driving.

'Power of No' Facebook Page and Website

Around 450,000 "likes," "comments," and "shares" were given to it over the course of two months on Facebook, Instagram, Tik Tok, and PartiPost, reaching over 7 million young people. Young people gained knowledge about how alcohol affects the body, gained an understanding of legal responsibilities, and tested practical preventative measures by taking part.

Visit the Power of No website or Facebook page to find out more information.

The campaign is supported by the Asia Pacific International Spirits and Wines Alliance (APISWA) and creative agency Orès, with endorsement from the United Nations Institute of Training and Research (UNITAR), the US-ASEAN Business Council (US-ABC) and the EU-ASEAN Business Council (EU-ABC).

Photo from Power of No

Also read: Understanding automatic transmission: What does PRNDL mean?