Talisay City, Cebu to witness Ford’s 50th dealership in the Philippines

MANILA: Thanks to a partnership with Fairlane Automotive Ventures, Inc. (FAVI), Ford will be opening its 50th dealership in the Philippines very soon. The construction of the facility has already started, and the American automaker's newest dealership for the Filipinos will be located at Cebu South Road Properties Road, Cansojong, Talisay City, Cebu.

"The construction of Ford Talisay is yet another milestone for Ford Philippines as we build our 50th dealership facility in the country, which is a testament to the growing preference for the Ford brand nationwide", said PK Umashankar, Ford Philippines' managing director.

In recent times, Ford has been laying a larger emphasis on customer service, and the new facility will also aim at offering a best-in-class automotive retail experience. Ford mentions that the addition of its 50th dealership will not only help the automaker in further increasing its reach in the country but also be of great help to the masses of Cebu who are eager to establish a relationship with Ford.

The newest Ford dealership in Cebu will be spread over 1,397 square meters and incorporate a 6-car showroom display along with 12 service bays. Moreover, the Ford Talisay dealership will also comply with Ford Signature, Ford's new global dealership branding guidelines. The soon to be ready facility will be equipped with all the modern-day tech and convenience features to offer a seamless, hassle-free, and engaging purchase and service experience to the customers.

"This is in line with our commitment to expand our reach to new customers in the province of Cebu and in the greater Visayas region and give them access to our segment-defining vehicles and after-sales services. We thank our partners from FAVI for their collaboration in bringing the Ford brand to more customers and building a world-class retail environment with this new dealership facility", added Umashankar.

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