CAMPI-TMA xEV sales maintain upward momentum as overall retail performance declines further

Electrified vehicle sales grow 136%

CAMPI-TMA xEV sales maintain upward momentum as overall retail performance declines further

MANILA: As its overall year-to-date performance continues to decline, electrified vehicle (xEV) sales of the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and the Truck Manufacturers Association (TMA) continued their upward trajectory in the first seven months of 2026.

KEY TAKEAWAYS

  • Which xEV category had the highest sales from January to July 2026?

    Hybrid electric vehicles (HEVs) led the three xEV categories with 20,716 units sold.
  • Which distributor led CAMPI-TMA sales as of July 2026?

    Toyota Motor Philippines led the ranking with 118,706 units sold and a 49.11-percent market share.
  • Based on their joint report, xEV sales from January to July this year reached 38,286 units—136 percent higher than the 16,195 units sold during the same period last year.

    Other stories:

     

    xEV sales

    Leading CAMPI-TMA's xEV sales from January to July 2026 were hybrid electric vehicles, which accounted for 20,716 units.

    Battery electric vehicles provided another significant contribution, with 10,476 units sold.

    Photo by Juan Paulo Papa

    Although it had the smallest share among the three categories, plug-in hybrid electric vehicles posted the biggest percentage increase, with 7,094 units sold—representing a 2,363-percent increase from the same period last year.

    Here's a look at the performance:

    xEV

    Year-to-date sales (as of July 2026)

    July 2026

    Overall

    38,286

    7,086

    Hybrid electric vehicle

    20,716

    2,964

    Battery electric vehicle

    10,476

    2,520

    Plug-in hybrid electric vehicle

    7,094

    1,602

    Overall sales

    The aforementioned figures accounted for nearly 16 percent of the two groups' combined sales of 241,725 units from the start of the year through the end of July. This reflects a 10.2-percent decline from the 269,207 vehicles sold during the same period in 2025.

    The commercial vehicle segment—which accounted for more than 80 percent of total CAMPI-TMA sales—sold 193,869 units, 10 percent fewer than the 215,440 vehicles turned over during January-July last year.

    Photo from Chamber of Automotive Manufacturers of the Philippines Incorporated

    Passenger car sales also declined by 11 percent, reaching only 47,856 units versus the 53,767 units sold during the same period a year earlier.

    Despite the decline, CAMPI-TMA noted that July posted the highest monthly sales total so far this year. The group's 37,319-unit sales, combined with estimates from other automotive brands, brought total industry sales for the month to 42,880 units.

    “With this continuous growth, the industry is riding on good momentum. We are hopeful that the positive trend will continue for the remainder of the year,” CAMPI President Jose Maria Atienza said.

    Top distributors as of July 2026

    Continuing to lead CAMPI-TMA's sales ranking is Toyota Motor Philippines, which held a 49.11-percent market share after selling 118,706 units to customers.

    It was followed by Mitsubishi Motors Philippines Corporation, with 42,592 units sold and a 17.62-percent market share.

    Photo by Juan Paulo Papa

    Suzuki Philippines Inc. ranked third with a 4.53-percent market share, having sold 10,951 units, while Ford and Nissan's respective local arms retained fourth and fifth places after selling 8,587 and 7,899 units, respectively, during the seven-month period.

    Notably, VinFast Philippines entered the Top 10 for the first time since becoming a CAMPI member early last year—posting 3,803 units sold from January to July 2026. It overtook KP Motors Corporation, the Kia distributor, which slipped two places after selling 3,772 vehicles.

    Hyundai Motor Philippines moved up from 10th to ninth place after selling 3,860 units.

    Check out the CAMPI-TMA Top 10 list as of July 2026 below: 

    Year-to-date ranking

    Distributor name

    Sales volume (as of July 2026)

    First

    Toyota Motor Philippines

    118,706

    Second

    Mitsubishi Motors Philippines Corporation

    42,592

    Third

    Suzuki Philippines Incorporated

    10,951

    Fourth

    Ford Motor Company Philippines Incorporated

    8,587

    Fifth

    Nissan Philippines

    7,899

    Sixth

    Honda Cars Philippines Incorporated

    7,856

    Seventh

    Isuzu Philippines Corporation

    7,351

    Eighth

    SAIC Motors Philippines Incorporated (Morris Garages distributor)

    5,199

    Ninth

    Hyundai Motor Philippines, Incorporated

    3,860

    Tenth

    VinFast Philippines

    3,803

    Meanwhile, the top three performers in each xEV segment as of July were:

    Segment

    Ranking

    Units sold

    HEV

    • First: Toyota
    • Second: Ford
    • Third: Honda
    • 12,838
    • 3,093
    • 1,058

    PHEV

    • First: Jetour Auto
    • Second: Geely
    • Third: Chery
    • 2,371
    • 1,582
    • 841

    BEV

    • 3,803
    • 2,645
    • 1,269

    Also read:

    CAMPI-TMA H1 2026 sales down by 11%

    CAMPI-TMA May 2026 YTD sales down by 12%

    CAMPI undergoes major reorganization

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    Ruben Manahan IV

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