Lamborghini drops new NFT collection for ‘The Epic Road Trip’ program

MANILA: After the success of its first two NFT projects, Automobili Lamborghini, in partnership with NFT PRO and INVNT.ATOM, has started a virtual journey that begins on the moon, travels through space, and ends in famous destinations across the world.

The stars of the destinations that the traveler can visit and discover while accumulating new NFTs every month for eight months until March 2023 will be Lamborghini super sports cars. The collection, which will only be available for 24 hours to purchase, consists of four NFTs that are issued every month for four days straight. Only 63 units of the fourth NFT will be produced. Only those who have obtained all of the monthly NFTs — either the three regular NFTs or the three regular plus the limited edition — will be given a special NFT at the end of the campaign.

For those who purchase two complete monthly collections during the campaign, further special surprises will be announced, including a digital artwork created by the Lamborghini Centro Stile for “The Epic Road Trip” campaign. Those who completed the first four months of acquisitions will be given a chance to join a special tour  of Lamborghini's Sant'Agata Bolognese headquarters.

In a statement, Automobili Lamborghini Marketing Director Christian Mastro said, “Since 1963, the year of its foundation, Automobili Lamborghini has always led from the front, demonstrating this with its super sports cars that continue to be the protagonists in dreams of children and adults all over the world. Entering the virtual world of modern collecting with NFTs is the natural translation and evolution of that dream. NFTs are the new, unconventional and exclusive proposition, paving the way for a new form of expression for the younger generations.”

“Lamborghini loyalists and cryptocurrency fans will be amazed by this next series of drops that culminate in a very special reveal next March,” NFT PRO Chief Executive Officer Christian Ferri stated. “We are thrilled to continue our partnership with Lamborghini by offering this truly exclusive NFT collection.”

The first set of four NFTs will be available starting today, August 8, at nft.lamborghini.com.

Photos from Automobili Lamborghini

Also read: H1 2022 is Lamborghini's best-ever semester for sales