Lamborghini teams up with Xbox, Halo for Master Chief-inspired Urus

MANILA: Lamborghini has teamed up with Microsoft’s Xbox and Halo to dress up the Urus sport utility vehicle (SUV), honoring everybody’s favorite Spartan. 

Aptly named Lamborghini Urus SE Master Chief 117 Edition, the Master Chief-inspired, custom model is said to reflect the fictional soldier and main protagonist of the video game franchise’s unmistakable identity. 

On that note, the SUV — which was specially commissioned to celebrate the global launch of Halo: Campaign Evolved — comes packed with plenty of easter eggs that will excite Halo fans, and maybe even auto enthusiasts. 

“Whether you’ve stood alongside the Master Chief since the beginning or you’re preparing to deploy for the first time with Halo: Campaign Evolved, this collaboration is a celebration of the journey we’ve shared together,” Xbox wrote in a press release. 

“Halo has always been about stepping into the unknown, facing impossible odds, and finishing the mission. The Lamborghini Urus SE Master Chief 117 Edition captures that same spirit — where legendary performance meets legendary heroism,” the company added. 

Other stories: All-new Mitsubishi Pajero to honor off-road heritage ZW weekly wrap: Jul. 27-31 Suzuki Auto PH to establish dealership in Iguig

Lamborghini Urus SE Master Chief 117 Edition 

The Lamborghini Urus SE Master Chief 117 Edition is equipped with a handful of features that make it an SUV “fit for a Spartan.” 

First, the entire automobile is finished in armor-green, reminiscent of the cladding that protects Master Chief. The doors and the right side of the rear end of the Lamborghini Urus get the number “117,” which refers to the number designation of Master Chief Petty Officer John-117. 

On the left side of the vehicle’s hind part is the United Nations Space Command insignia, represented by an eagle, with wings spread out, sitting atop a globe. 

Rounding up the Halo references are its gold-tinted windows and visor-inspired headlights, which are strong callbacks to the helmet visor worn by Master Chief. 

Not for sale, but downloadable 

The Lamborghini Urus SE Master Chief 117 Edition is likely not for sale, however, the skin is downloadable in Forza Horizon 6. 

Per the Washington-headquartered American video game and digital entertainment brand, the livery can be downloaded through the in-game Message Center. Once redeemed, all players will receive the special edition regalia, which will automatically be added to their in-game garage. 

In addition, Xbox is holding a special sweepstakes for fans to get a small-scale replica of the Lamborghini Urus SE Master Chief 117 Edition. 

“Of course, we know our Halo community will want to bring a piece of this moment home. That’s why, alongside the full-size vehicle, we’re creating a limited number of exclusive 1:18-scale collectible replicas,” Xbox said. 

“Fans around the world will have the opportunity to enter an online sweepstakes for the chance to own one of these special-edition replicas — a collectible worthy of any Spartan’s display,” it noted. 

Lamborghini Urus fast facts 

For those wondering if the Lamborghini Urus can ever keep up with a Spartan soldier, here are a few fast facts about the Italian “Super SUV.”  

Let’s look at the Lamborghini Urus SE Performante, which is considered the range-topping variant of the nameplate. It packs a V8 engine paired with an electric unit that delivers 800 horses and 1,000 Newton-meters of torque. 

It sprints from a standstill to 100 kilometers per hour (kph) in just 3.3 seconds and has a top speed of 312 kph. 

Standard is an Arkapovic exhaust system that was designed to amplify one’s driving pleasure with acoustics that are deep at low speeds and grow increasingly stronger during acceleration. 

Halts and deceleration are facilitated by an integrated power brake system. Composed of carbon-ceramic material, the technology promises modulated stopping power without jolting the driver and the passengers. 

Moreover, it packs multi-layout suspension at the fore with active dampers, a dual-valve system,  dual-chamber air springs, and car height adjustment. Likewise, the rear gets a similar setup with a double steering axle for rear-wheel steering. 

Also read:

Lamborghini secures first-ever 24 Hours of Spa victory

Lamborghini’s production facility celebrates 10 years of being on-balance carbon neutral

Lamborghini Temerario debuts for Taiwan, is ASEAN next?

Connect with us through our various social media pages:

Facebook: https://www.facebook.com/ZigWheelsPhilippines

Instagram: https://www.instagram.com/zigwheelsph/

Tiktok: https://www.tiktok.com/@zigwheels

YouTube: https://www.youtube.com/@ZigWheelsPhilippines/