Mazda’s renovated museum to open doors on May 23

MANILA: The Mazda Motor Corporation Museum, which is situated in the company's Hiroshima headquarters, has been completely renovated. Since Mazda's inception more than a century ago, the museum has displayed historic vehicles and artifacts from the company's history.

The museum's design and displays have undergone a full makeover, with the intent of giving customers and members of the community a space in which they can grow closer to Mazda, as well as strengthening the museum's role as a foundation for Mazda brand communication. The museum is set to be officially open on May 23. An online Mazda Museum was also unveiled yesterday, April 21, on the brand's official website, allowing more people to view the museum's exhibits.

The new Mazda Museum's interior and exterior were both constructed in compliance with the newest Mazda brand design concept, giving an exquisite yet inviting atmosphere for guests, with a monotone color scheme, soft lighting, and wood surfaces. The museum features 10 different exhibit zones, each with its own style and lighting. The whole museum has been created to give visitors a narrative experience of Mazda's vision for the next century, as well as the ideas that have poured into all of Mazda's vehicles over the past 100 years.

In addition, the entrance hall provides a space for visitors to unwind and get to know the Mazda brand while admiring its latest models on display. The renowned factory tours, wherein visitors can see real vehicle assembly lines in action, will continue to be offered by the company.

Mazda will launch an online museum that will feature guided virtual tours with thorough explanations for each zone as well as immersive drone footage from within the exhibition. Mazda Kids Channel will also give kids simple explanations on the automotive industry and Mazda's car manufacturing process. Both the online Mazda Museum and the Kids Channel will be available in Japanese for the time being, with English versions coming up soon.

Photos from Mazda

Also read: All-new Mazda CX-60 to showcase design based on Japanese heritage