Mitsubishi Motors PH inaugurates latest 3S dealership in Silang, Cavite

MANILA: Mitsubishi Motors Philippines Corporation (MMPC), together with Mizukawa Motors Corporation (MZM), has opened Mitsubishi Motors Silang. The newly opened outlet is a 3S (service, sales, spare parts) facility that is expected to greatly help expand the marque’s reach in Cavite’s rapidly developing economic belt.

The newly inaugurated dealership is located along E. Aguinaldo Highway in Lalaan 1st, Silang, Cavite, marking MZM’s second dealership within the province. It spans 1,700 square meters of built-up space across a 4,000-square-meter property, with a showroom capable of displaying six vehicles and six service bays.

Designed as a one-stop destination for motorists, the aforementioned branch was designed to provide vehicle sales, maintenance, and parts support at a single location.

“The opening of Mitsubishi Motors Silang dealership signifies our commitment to strengthen our network in areas with high growth potential to ensure that our customers have convenient access to Mitsubishi Motors’ latest vehicles and aftersales services,” said Mr. Ritsu Imaeda, President and CEO of MMPC.

The newly opened outlet welcomes customers from 8:00 a.m. to 6:00 p.m. from Monday through Saturday, while Sunday operations run from 8:00 a.m. to 5:00 p.m.

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Apart from expanding its nationwide dealership network, MMPC has also poured great efforts into its corporate social responsibility initiatives. The latest sign of this was two awards from the Philippine Red Cross: a Certificate of Recognition for the company’s 404-blood unit donation, and the Galloner Award, an accolade given to six MMPC employees from the Manufacturing Division. 

Amid the signing of the Electric Vehicle Incentive Strategy (EVIS) Executive Order (EO 121), MMPC has also reaffirmed its commitment to producing electrified vehicles in the local setting. The said EO, after all, will provide significant fiscal assistance to companies like MMPC that have already invested a total of P7 billion into building up its Philippine-based hybrid electric vehicle production facilities. 

On a somewhat related note, MMPC has already confirmed the local launch of the Outlander plug-in hybrid electric vehicle (PHEV) for the local market. It is due to be introduced sometime this month following its initial local preview at the 10th Philippine International Motor Show (PIMS). 

In the international stage, Mitsubishi’s latest teaser for the upcoming next-generation Pajero has confirmed that it is a ladder-frame, 4x4 vehicle with enhanced off-road capabilities through the Super-All Wheel Control (S-AWC) technology. 

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