Mitsubishi PH opens new dealership in Lucena

Mitsubishi PH opens new dealership in Lucena

MANILA: Mitsubishi Motors Philippines Corporation (MMPC) has opened its 64th dealership in Lucena, Quezon. Mitsubishi Lucena is managed by Mizukuwa Motors Corp. (MZM), the same dealer partner that supervises Mitsubishi's dealerships in Banaba South, Batangas and Anabu Imus, Cavite. The facility has a land area of 4,000 square meters, and boasts a three-vehicle showroom, and services bays for 10 automobiles.


  • How large is the footprint of the newly opened Mitsubishi Lucena?

    The facility has a land area of 4,000 square meters, and features a three-vehicle showroom and 10 vehicle service bays.
  • Where is Mitsubishi Lucena located?

    Mitsubishi Lucena is located along Diversion Road, Pan-Philippine Highway, Ilayang Dupay, Lucena, Quezon.
  • Mitsubishi Lucena

    The opening ceremony was graced by President and Chief Executive Officer Takeshi Hara, MZM President Paolo Borromeo, and MZM Chairman of the Board Frank Eizmendi. Lucena City Mayor Mark Alcala was also present, and expressed that the brand's presence in the area is a welcome sight in the municipality's growing automotive business.

    Mitsubishi Lucena

    In a statement, Hara shared, “Lately, I have actually been visiting showrooms and mall displays to meet and speak to customers. Hearing their voices and learning the culture have further inspired me to bring the Mitsubishi Motors brand closer to even more Filipinos and make their lives better, so it is with much excitement that not only do we get to continue this fruitful partnership with MZM, but also finally have the opportunity to reach locals here in this part of South Luzon. As we formally open our doors to the people of Lucena, they can expect a wonderful car life journey with us starting from our quality products all the way through our excellent customer-oriented services.”

    Mitsubishi Lucena

    Lucena is known as the “Cocopalm City of the South” due to its vast stretch of coconut farms and mills  It is also known for housing major factories and distribution hubs for international fast-moving consumer goods (FMCG) companies and liquor distilleries. A few vehicle assembly plants and dealerships, as well as commercial and business establishments, are steadily being constructed in response to the growing population of its suburban barangays.

    Mitsubishi Lucena

    Borromeo recognizes this and addresses locals, “Come and visit our newest dealership to see up close and test drive the latest Mitsubishi models, including the new Xpander. Our well-equipped sales team will be happy to help you find the right vehicle for both your wants and needs along with suitable purchase options. Equally, our fully trained service and parts team is ready to keep your brand new or existing Mitsubishi in tip-top condition from your routine periodic maintenance, other general jobs and collision repairs. We value your peace of mind and want to protect you and your loved ones.”

    Mitsubishi Lucena

    Mitsubishi Lucena is located along Diversion Road, Pan-Philippine Highway, Ilayang Dupay, Lucena, Quezon.

    Photos from Mitsubishi Motors Philippines Corporation

    Also read: 2022 Mitsubishi Strada GLS range gets styling tweaks, begins at P1.293-M

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