PGA Cars Studio upgrades customer experience in luxury car segment

MANILA: With the addition of a new space that features the finest cars and curated experiences, PGA Cars, the distributor of Porsche, Audi, Lamborghini, and Bentley in the Philippines, is redefining modern luxury.

PGA Cars Studio reimagines traditional brand retail spaces by fusing various concepts in one space. It contains a showroom, an automotive lifestyle center, a cafe, an exhibition space, and a world-class service facility for luxury cars. The main showrooms and service facilities for PGA Cars' brands are located beside it.

The combination of concepts enables PGA Cars Studio to create unique experiences for each visitor. The ground-floor showroom is designed to adapt to any occasion and can be turned into a floor for an exhibition of artworks and other luxury items. The same space can be used as a lounge for larger events. The automotive service area is defined by top-notch fixtures and cutting-edge technology that is neatly arranged inside a large, open space. Furthermore, visitors can take a closer look at select vehicles through test drives or custom presentations given by expert PGA Cars staff.

The PGA Cars Studio's mezzanine doubles as a theater from which visitors can witness the events and exhibits taking place in the ground-level spaces. There is also a restaurant for more intimate occasions.

The aesthetics of PGA Cars Studio tie the experiences together. Its design, which was expertly carried out by Architect Frances Melissa Dimaculangan, makes direct reference to the exterior and interior surfaces of Porsche, Audi, Lamborghini, and Bentley models. It uses a rich combination of organic and industrial materials as well as a contrast in textures and patterns. The walls and shelves with automotive-theme decor raise the level of elegance even more. As part of PGA Cars' environmental initiatives, full-grown narra trees were transplanted to the area, providing visitors with a revitalizing view of outdoor greenery.

These elements coming together results in a space of modern luxury that exudes affluence, thanks to the extensive use of sustainably sourced materials and innovative presentation of the premium automotive lifestyle. Visitors may expect a one-of-a-kind experience at PGA Cars Studio.

PGA Cars Studio is located at 202 EDSA corner Rochester Street, Greenhills, Mandaluyong City.

Photos from PGA Cars

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