Subaru PH expands reach with Pampanga dealership opening

MANILA: Subaru Philippines has expanded its reach in the country by opening a new dealership in Angeles, Pampanga.

Situated along MacArthur Highway and near major thoroughfares such as the North Luzon Expressway and the Subic-Clark-Tarlac Expressway, the strategically located facility looks to cater to the motoring needs of those living in the region.

It is operated in partnership with Elite Motors Commercial, Incorporated (EMCI).

“By opening this dealership, we’re not just selling cars — we’re bringing a trusted brand closer to the people who want and need it,” EMCI Chief Financial Officer and Co-Founder Sonia Canonizado said in a press release.

“We’re excited to create local employment opportunities, support regional growth, and build lasting relationships with customers who share Subaru’s values of safety, performance, and sustainability,” she added.

According to Motor Image Pilipinas, Incorporated (MIPI) — the exclusive distributor of Subaru cars in the Philippines — its new Pampanga dealership is designed to offer a premium customer experience, with a 210-square-meter (sqm) showroom and a 450 sqm service area.

Further, Subaru Pampanga also has thoughtful amenities such as a children’s play area, massage area, and coffee nook, creating a space where customers can feel at ease while exploring the brand’s full lineup.

“With this launch, we take another important step in bringing the Subaru brand closer to our customers in Central Luzon,” MIPI Country Manager Karl Castillo commented.

“Subaru Pampanga is more than just a retail outlet — it reflects our commitment to delivering excellence in every aspect of the ownership journey. Through our core technologies such as Symmetrical All-Wheel Drive, the Boxer Engine, and EyeSight Driver Assist Technology, we offer not just vehicles, but confidence, innovation, and lasting value,” she added.

The Subaru Pampanga showroom is now open to the public and operates from Monday to Saturday, 9 a.m. to 6 p.m., at MacArthur Highway, Barangay Sto. Domingo, Angeles City, Pampanga.

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