17 auto brands to take part in 10th PIMS

MANILA: A total of 17 automotive marques will showcase the latest industry trends and innovations at the upcoming Philippine International Motor Show (PIMS).

The motor show—which is now on its 10th edition—will highlight new products and technologies via product launches and vehicle previews, as well as displays focused on energy efficiency, new technologies, and smarter mobility solutions.

Other stories: Toyota Motor PH to highlight xEV roster at Auto Focus Summer Test Drive Festival 2026 Porsche to expand electrified offerings in PH? GAC PH to display electrified roster at Auto Focus Summer Test Drive Festival 2026

These will come from brands that members of the Chamber of Automotive Manufacturers of the Philippines, Incorporated (CAMPI) carry. Those that will participate four-day biennial motor show are:

• BAIC
• Chery
• Foton
• Geely
• Honda
• Isuzu
• Jetour
• Kia
• Morris Garages
• Mitsubishi
• Nissan
• Omoda and Jaecoo
• Subaru
• Suzuki
• Tesla
•  Toyota
•  VinFast

Surprisingly, the respective local distributors of Ford, Hyundai, and Mazda were not included in the list of participants.

Set to the event’s largest and most dynamic edition yet, the 10th PIMS will feature more than 150 vehicles—with half of them being electrified offerings.

In a statement, the organization mentioned that the milestone edition—which banners the theme “Forward in Every Drive”—signals the industry’s unified vision for the future of automotive.

They also expressed firm belief that the program reflects the “collaborative industry approach to addressing evolving mobility demands, with a focus on delivering solutions that are relevant, efficient, and innovative.”

Per CAMPI President Jose Maria Atienza, the event “underscores CAMPI’s  aim in fostering a vibrant and competitive auto industry.”

“One that is always moving ahead as a primary mobility provider to the Filipino motorists, and constantly evolving with appropriate technologies and solutions to address changing customer needs,” he explained.

Further, the group chief noted the motor show’s relevance as the country confronts challenges related to the ongoing fuel crisis. “CAMPI member brands will present various choices and options, knowing full well that there is no single solution to the problems we face today and those that we will surely encounter from here on,” he said.

During the press conference, CAMPI Vice President Atty. Rhys Alexei Murillo mentioned that the group is looking at attracting 50,000 foot traffic over all four days of the event—higher than what the event’s 9th edition had in 2024.

Meanwhile, CAMPI Public Relations Head Elvin Luciano announced that the pricing of tickets are as follows:

Category	Onsite price	Online price
Regular admission	P200	P150
Seniors, persons with disabilities, children	P150	P120
Bundle (5+1)	N/A	P750

The 10th PIMS will be held on June 4-7 at the World Trade Center in Pasay City.

Also read:

9th PIMS: CMANC showcases Iconic Jeepney, Daewoo Bus

9th PIMS: Toyota PH previews new Camry

9th PIMS: Jaime Bautista pushes for CAMPI-DOTr cooperation

Connect with us through our various social media pages:

Facebook: https://www.facebook.com/ZigWheelsPhilippines

Instagram: https://www.instagram.com/zigwheelsph/

Tiktok: https://www.tiktok.com/@zigwheels

Youtube: https://www.youtube.com/@ZigWheelsPhilippines/