Ford PH opens new learning center in Calamba

MANILA: Ford Philippines has officially opened its Ford Learning Center in Calamba, Laguna. 

Per the local wing of the Blue Oval brand, the said facility will serve as the central hub for technical and non-technical training among Ford dealer personnel nationwide. 

“The opening of the Learning Center is not just about opening a new building; it is about building the future of Ford in the Philippines. It represents our strong commitment to this market — to our customers, our partners, and our people,” Ford Philippines Managing Director Pedro Simoes was quoted as saying. 

“At Ford, we believe that great vehicles are only part of the ownership journey. What truly makes the difference is the experience — how we support, serve, and care for our customers every day,” he added. 

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New Ford Learning Center 

Situated just beside the Ford Parts Distribution Center (which opened sometime in October 2024), the new learning establishment replaces the company’s 110-square-meter (sqm) training area in Don Bosco Technical Institute of Makati and looks to significantly expand Ford Philippines’ training capacity and elevate the delivery of training programs and learning modules. 

It spans a 1,500-sqm area that houses seven mechanical bays — including a dedicated electric vehicle (EV) bay, four classrooms, a dedicated Ford showroom, meeting rooms, office spaces, and a cafeteria. 

The building is equipped with state-of-the-art tools, equipment, and implements globally-aligned processes. With a leveled-up training experience among front-line dealership and technical teams, Ford ensures that every customer interaction — whether purchasing a vehicle, seeking technical support, or contacting customer service — is seamless, professional, and reassuring. 

Broken down, here are some of the notable features of the newly minted Ford Learning Center: 

Mechanical bay 

The building’s mechanical bay area covers 451 sqm, suited for working on vehicles, as well as enabling multiple simultaneous hands-on training sessions. 

According to Ford’s Philippine subsidiary, it provides real-world training for technicians and non-technicians, and mirrors a working Ford dealer by offering a controlled environment for diagnostics, repairs, and certifications on both internal combustion engines and EVs. 

Found in the multiple conventional bays are two-post and four-post lifts, enabling comprehensive hands-on training across all vehicle types. 

Classrooms, support, meeting rooms 

Banking on a valuable asset (the people), the building has four modern classrooms with flexible configuration that have a combined capacity of over 100 participants per session. 

Nestled, too, inside the Ford Learning Center are meeting rooms that can accommodate participants ranging from two to seven persons. These rooms can be used for coaching, assessments, and small group learning. 

In addition, the facility also has a 72-seat work cafeteria, creating a central hub for interaction and knowledge sharing, and a 24-seat extension office for employees. 

Dedicated showroom 

It won’t be a Ford facility without a proper showroom to present the marque’s newest and best offerings. 

Welcoming visitors is a 195-square-meter reception and showroom space that can accommodate a Ford vehicle display, allowing immersive product trainings and walkarounds for dealer sales personnel and service advisors. 

“As vehicle technologies rapidly evolve — from advanced connectivity to sophisticated safety features and electrified systems — our dealership teams must be equipped with the highest level of technical mastery, product knowledge, and customer-handling skills. We are confident that this Ford Learning Center can help standardize, elevate, and future-proof our operational capabilities,” Ford Philippines Customer Service Division Director Pushparaj Muthusamy commented. 

New Ford Philippines Customer Service Division Director 

Newly appointed Muthusamy replaces Joyce Laxamana, who now takes on the role of Parts Supply and Logistics Director at Ford for the ASEAN (Association of Southeast Asian Nations) region. 

As the brand’s Customer Service Division Director, Muthusamy is responsible for leading Ford’s aftersales operations in the Philippines, including enhancing the ownership and aftersales experience, driving service retention through data-driven initiatives, and fostering strong relationships with dealer partners to better serve Ford customers. 

“Raj’s expertise in data analytics and his customer-centric approach have already delivered significant results for our operations. His leadership will be pivotal as we continue to modernize our service offerings, build long-term loyalty with our customers, and enhance the Ford ownership experience with focus on aftersales,” Simoes noted. 

Also read: 

Ford PH mobile showroom heads to San Carlos City in Negros Occidental

Ford PH to extend Employee Pricing Program through June

Ford PH could be launching a V6-powered Everest soon

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