Fuchs Lubricants expands SEA presence, enters PH market

MANILA: Fuchs Lubricants has expanded its presence in the Southeast Asian region — officially entering the Philippine market with the introduction of the Titan line.

Officially managing the distribution of the marque’s offerings — which includes a wide selection of high-quality engine oils, gear oils, central hydraulic/power steering fluids, and service fluids such as brake fluids and fuel additives — is Fluidcare Incorporated.

Per Fuchs Lubricants, the decision to launch the product in the country is part of its broader strategy to bolster its presence in region, which shows “dynamic economic growth and increasing demand for high-quality lubricants.”

 “We are thrilled to expand our footprint in the Philippines, a market we consider integral to our growth in the region,” Automotive Division Regional Business Development Manager for India and Southeast Asia Stephan Lenz said.

“Our entry into this market aligns with our mission to deliver the best possible automotive lubrication solutions to our customers, helping them improve efficiency, performance, and sustainability in their operations,” the executive added.

The company assured that Filipino customers can expect world-class products, top-notch technical support, application expertise, and training services. In statement, the firm noted that the introduction of the Fuchs Titan Philippines involves “establishing a local distribution network, engaging strategic partners, and working closely with stakeholders to understand the unique needs of the market.”

Titan products offer enhanced engine protection, superior fuel economy, and extended service intervals, as proven by longstanding partnerships with Mercedes-Benz and Porsche. Formulated using state-of-the-art technology, Titan lubricants are engineered to meet or exceed industry standards and original equipment manufacturer specifications.

Additionally, Fuchs Titan lubricants suitable for use in both conventional and electrified drives are labeled with BluEV Technology, supporting the Philippines’ drive toward sustainable transportation initiatives.