Here’s what to expect at 10th PIMS

MANILA: As previously reported by Zigwheels Philippines, the 10th Philippine International Motor Show, organized by the Chamber of Automobile Manufacturers of the Philippines Incorporated (CAMPI), will be kicking off at the World Trade Center Metro Manila from June 4-7, 2026. 

CAMPI has also previously published the entire lineup of participants, which has been confirmed to consist of 17 car brands that are currently present in the country. 

The organizers of the upcoming autoshow, however, have recently shared several key points to watch out for at PIMS, which can be considered as big milestones for the said event. 

PIMS debut: first-ever brand appearances 

There are several nameplates, including new ones that, for the first time ever, will join PIMS. Notably, some of these are new CAMPI members. The aforementioned includes: 

• Omoda & Jaecoo
• BAIC
• Subaru
• Tesla
• VinFast

And of course, these brands aren’t just parking their lineup of cars inside the World Trade Center grounds. Instead, numerous brands will also launch immersive experiences featuring interactive activities and exclusive product showcases to educate the public about their latest innovations and technologies. 

Other brands present at the 10th PIMS include the following: 

• Chery
• Foton
• Geely
• Honda
• Isuzu
• Jetour
• Kia
• Morris Garages
• Mitsubishi
• Nissan
• Suzuki
• Toyota

Electrified cars

According to CAMPI, more than 50 percent of the cars to be showcased at the 10th PIMS will be electrified rides. Most of these will be available for test drives and are consistent with the automotive body’s sustainable vision for mobility in the country, which includes efficient fossil-fuel cars, hybrid and all-electric cars, and responsible energy use. 

Moreover, a majority of these will be available for test drives, which are, of course, open to the public. 

Other stories: Hino PH acknowledges partner dealer contributions for 2025 Updated VinFast VF 8 launched in Vietnam, will it come to PH soon? Ford PH could be launching a V6-powered Everest soon

 

Attractive deals for new wheels

Visitors to the 10th PIMS will have the chance to access attractive deals and promos from a multitude of car brands, making the said autoshow the perfect avenue to get a new ride. 

Additionally, plenty of car brands and aftermarket exhibitors will be giving away freebies. These may range from collectibles, event souvenirs, catalogs, and samples, among others. 

Car launches and previews

A number of car brands have already provided hints as to what they are bringing to the 10th PIMS. For some, it wasn’t made clear whether they would be previews or actual launches, but nevertheless, it will be an exciting affair for car enthusiasts and would-be car buyers alike. 

Large aftermarket and lifestyle sections

CAMPI has promised that the 10th iteration of PIMS will feature a larger aftermarket and lifestyle area. 

So, beyond vehicle displays, these sections of this year’s PIMS will be home to car accessories, car care products, performance upgrades, technology add-ons, and a plethora of lifestyle brands. 

Notably, the organizer says that these sections of PIMS will be a treat for car enthusiasts, hobbyists, and consumers looking to upgrade or personalize their respective rides. 

Speaking of enthusiasts, the 10th PIMS will also become a meet-up ground for various car communities and car clubs from a variety of brands. The aforementioned highlights both the continuous support CAMPI provides to local car culture and the individual passions of Filipino car enthusiasts. 

As mentioned, the 10th PIMS is set to commence from June 4-7, 2026 at the World Trade Center Metro Manila in Pasay City. Tickets are available on the official PIMS Helixpay website, with prices starting at P150 for regular admission and P120 for seniors and persons with disabilities (PWDs). 

Also read:

9th PIMS: 4-day event draws 42k attendees

9th PIMS: Jaime Bautista pushes for CAMPI-DOTr cooperation

9th PIMS: CMANC showcases Iconic Jeepney, Daewoo Bus

Connect with us through our various social media pages:

Facebook: https://www.facebook.com/ZigWheelsPhilippines

Instagram: https://www.instagram.com/zigwheelsph/

Tiktok: https://www.tiktok.com/@zigwheels

Youtube: https://www.youtube.com/@ZigWheelsPhilippines/