CAMPI-TMA sales down by 12% amid membership growth

Year-to-date retail performance nearly breaches 133K-mark

CAMPI-TMA sales down by 12% amid membership growth

MANILA: Collective sales of the Chamber of Automotive Manufacturers in the Philippines Incorporated (CAMPI) and Truck Manufacturers Association (TMA) continue to decline for the first four months of 2026—retailing only 132,867 units.

KEY TAKEAWAYS

  • How many vehicles did CAMPI-TMA sell in the first four months of 2026?

    CAMPI and TMA recorded a combined year-to-date sales volume of 132,867 units from January to April 2026, reflecting an 11.8-percent slide year on year.
  • How did CAMPI-TMA’s xEV sales during the first four months of 2026?

    Sales of electrified vehicles (xEV) posted strong growth in January-April 2026, rising by 158 percent year-on-year to 17,655 units from 6,820 units in the same period last year. Hybrid electric vehicles (HEVs) led the segment with 12,368 units sold, while plug-in hybrid electric vehicles (PHEVs) recorded the fastest growth rate.
  • Based on their joint report, two organizations’ April year-to-date retail performance reflected an 11.8-percent slide compared to the same period in 2025, which recorded 150,654 vehicles delivered to customers.

    Last month, CAMPI and TMA sold 27,225 vehicles—which is 24.6 percent lower than March 2026’s 36,104-unit sales churn and 18.9-percent less versus the 33,580 units handed over to clients in April 2025.

    Other stories:

     

    Continuing to lead the CAMPI-TMA year-to-date sales were models from the commercial vehicle segment—cornering 80.62 percent units after turning over 107,121 vehicles to buyers. While the market share had a slight increase, its sales volume shrank by 10.6 percent from 119,824 in January-April 2026.

    Jing Atienza Photo by Ruben Manahan IV

    On the other hand, passenger car sales dropped by 16.5 percent as models under the segment only handed over 25,746 vehicles to clients in the opening four months of 2026.

    In a statement, CAMPI President Jose Maria Atienza said that “while the market has not fully recovered from last year’s second semester slowdown, this was further affected by the oil crisis with customers carefully considering their car purchase.”

    CAMPI-TMA Apr. 2026 YTD sales drivers

    Maintaining its position at the top of the CAMPI-TMA power rankings as of April 2026 is Toyota Motor Philippines with 66,206 units—cornering a 49.08-percent share of the market. However, its churn is eight percent less than the 71,927 units sold in January-April 2025.

    Yaris cross HEV Photo from Toyota Motor Philippines

     Mitsubishi Motors Philippines Corporation continued in keeping the second spot with 24,371 vehicles rolled out to customers (18.34 percent share)—experiencing an 18.1-percent slide year on year.

    While it’s a neck-and-neck battle between the local distributors of Suzuki  (4.73-percent share) and Nissan (4.01-percent), the former widened the gap for third place, by selling 6,289 units versus the latter’s 5,323.

    Ford Motor Company Philippines regained the fifth spot from Honda Cars Philippines Incorporated after selling 4,877 vehicles and the latter going down two places after retailing 4,440 units.

    Nissan Festival 2026 Photo by Iezer Magallon

    Check out the Top 10 CAMPI-TMA brands as of April 2026. 

    Year-to-date ranking

    Distributor name

    Sales volume (as of April 2026)

    First

    Toyota Motor Philippines

    66,206

    Second

    Mitsubishi Motors Philippines Corporation

    24,371

    Third

    Suzuki Philippines Incorporated

    6289

    Fourth

    Nissan Philippines

    5,323

    Fifth

    Ford Motor Company Philippines Incorporated

    4,877

    Sixth

    Isuzu Philippines Corporation

    4,485

    Seventh

    Honda Cars Philippines Incorporated

    4,440

    Eighth

    SAIC Motors Philippines Incorporated (Morris Garages distributor)

    2,707

    Ninth

    Hyundai Motor Philippines, Incorporated

    2,354

    Tenth

    KP Motors Corporation (Kia distributor)

    2,307

    Relatedly, CAMPI’s newest members Geely Motors Philippines and Luxuriant Automotive Group Incorporated (distributor of GWM in the country) reported to the group that they have sold 1,119 and 147 units respectively.

    xEV sales continue rise

    Strong demand for electrified vehicles (xEV) continued in April as the category enjoyed a 158-percent growth in the initial four months of the year—from 6,820 units sold the previous year to 17,655 in 2026. This represents 13.29 percent share of the overall market.

    Driving the up the volume were the models under the hybrid electric vehicle (HEV) segment, which sold 12,368 units and taking 70.05-percent share of the local xEV market.

    Vinfast caloocan 2 Photo by Cesar Guiderone Miguel

    Plug-in hybrid electric vehicles (PHEV) showed the biggest increase in terms of percentage as it grew 2,531 percent year-on-year—with sales reaching 2,579 units as compared to the 98 units sold in January-April 2026.

    Year-to-date sales for battery electric vehicle (BEV) as of the previous month were at 2,708 examples—making it the second biggest contributor in xEV sales (15.34 percent share).

     “The customers are very much aware of what’s practical during these times thus the increased demand for energy efficient vehicles like xEVs and lower displacement, fuel-efficient Internal Combustion Engine (ICE) vehicles,” Atienza explained.

    CAMPI is expected to showcase such vehicles at the upcoming Philippine International Motor Show on June 4-7.

    The leaders at the segment as of last month were as follows:

    Segment

    Ranking

    Units sold

    HEV

    • First: Toyota
    • Second: Ford
    • Third: Honda
    • 8,341
    • 1,725
    • 663

    PHEV

    • First: Jetour Auto
    • Second: Geely
    • Third: Chery
    • 937
    • 493
    • 346

    BEV

    • 1,171
    • 561
    • 261

    Also read:

    CAMPI-TMA Feb. 2026 YTD sales drop by almost 10% as xEV demand grows

    CAMPI-TMA Jan. 2026 sales down by 10%

    CAMPI-TMA Nov. 2025 YTD sales down by 1%

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    Ruben Manahan IV

    Ruben Manahan IV

    Started his journalism stint as a cub reporter for a local daily. A certified news junkie, Fort had the chance to cover various beats—ranging from politics to lifestyle. However, his heart now belongs to motoring.

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