Honda Cars PH, Ayala to terminate dealer ties next year

MANILA: It looks like ACMobility is pooling its resources to push BYD and Kia in the Philippines — with the biggest push expected to be given to the former.

This as the Ayala’s mobility arm will no longer be part Honda Cars Philippines Incorporated’s (HCPI) dealer network beginning next year.

In a joint statement, the two firms announced the termination of their 35-year co-operation, saying that such a move reflects the evolving strategies of both companies.

The development came at the heels of Automobile Central Enterprise Incorporated ending the distributorships for both Maxus and Volkswagen in the country.

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Last April, BYD Cars Philippines revealed its plan to establish 77 dealerships locally within the year — which is the same range as Toyota Motor Philippines’ network.

In the same statement, the two noted that since 1990 when Honda Cars Makati was opened until last August, ACMobility-operated Honda dealerships have sold more than 220,000 vehicles.

ACMobility — through Iconic Dealership Incorporated — will start turning over management and dealership operations of Honda dealerships to new dealer principals towards the end of this year. However, IDI will continue to operate all dealerships until the end of the year.

The transition will involve the following IDI-steered Honda branches namely:

• Honda Cars Makati
• Honda Cars Pasig
• Honda Cars Shaw
• Honda Cars Bacoor
• Honda Cars Cebu
• Honda Cars Mandaue
• Honda Cars Iloilo
• Honda Cars Negros
• Honda Cars Cagayan de Oro

“We are grateful, and indeed proud, to have been part of Honda’s journey in the Philippines for the past three and a half decades,” ACMobility Chief Executive Officer Jaime Alfonso Zobel de Ayala was quoted as saying.

“This transition reflects our ongoing effort to optimize our portfolio and focus on new growth areas. Among these are our initiatives in advancing sustainable mobility and electrification, where we continue to build solutions that benefit communities, businesses, and the environment,” he added.

For her part, HCPI President Rie Miyake thanked the Ayala Corporation for its contribution to the brand’s presence in the country over the past three and a half decades.

“As we work closely with our new dealer principals, we are fully committed to ensuring a seamless transition while upholding Honda’s legacy of excellence, innovation, and outstanding customer service. HCPI will continue to provide the best products and services including an expanding range of electrified vehicles and solutions. We remain firmly committed to Honda’s long-term goals of zero collision and carbon neutrality, advancing safety for everyone and a cleaner environment in the Philippines,” the HCPI chief assured.

Also read:

ACMobility marks first year with global, local awards

Honda Civic Type R takes final bow in PH

Honda Cars PH inaugurates new training center, parts warehouse

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