Honda Cars PH hails Marcos Highway dealership as 2024 DOYA

MANILA: Honda Cars Philippines Incorporated (HCPI) has named Honda Cars Marcos Highway the 2024 Dealer of the Year.

The said honors were awarded to the dealer during the brand’s annual Dealer Conference, where it recognized its top-performing dealership centers for excelling in their sales and aftersales endeavors. 

Honda Cars Marcos Highway won third place in 2021, and then second place in 2022. It was followed by Honda Cars Fairview and Honda Cars Alabang, which came in second and third, respectively. 

Below are other awards given during the event: 

Sales achievers 

Metro Manila	Provincial
Honda Cars Marcos Highway	Honda Cars Baliuag

 

Best in sales satisfaction performance

Ranking	Metro Manila	Provincial
First	Honda Cars Manila	Honda Cars Angeles-Clark
Second	N/A	Honda Cars Cebu
Third	N/A	Honda Cars Mandaue

 

Service intake achievers 

Ranking	Metro Manila	Provincial
First	Honda Cars Marcos Highway	Honda Cars Pangasinan
Second	Honda Cars Alabang	Honda Cars Cauayan
Third	Honda Cars Makati	Honda Cars Batangas

 

Best in service satisfaction performance 

Ranking	Dealer
First	Honda Cars Alabang
Second	Honda Cars Shaw
Third	Honda Cars Cagayan

 

Top safety advocates 

Ranking	Dealer
First	Honda Cars Pangasinan
Second	Honda Cars Bulacan
Third	Honda Cars Nueva Ecija

 

Best in aftersales operation 

Ranking	Dealer
First	Honda Cars Marcos Highway, Honda Cars Batangas
Second	Honda Cars Fairview
Third	Honda Cars Alabang

 

In addition to honoring its top-performing dealers, Honda Cars Philippines also awarded special recognition to the 2023 Honda World Skills Contest representative (for the Philippines, Asia, and Oceania) who was also named the Service Advisor Category Champion. 

Elijah Dave Villan hailed from Honda Cars Makati. 

“The future mobility Honda dreams of will create a joy and freedom of mobility that enables people to transcend the constraints of time and place and augment their every possibility. Such mobility will become the ‘power’ for people who are trying to advance towards their own dreams. Dreams that will move even more people, until there is an endless expanse of new dreams. Through the creation of (the) mobility we dream of, Honda will become ‘The Power of Dreams’ of more and more people. That is how we will move people and society forward,” HCPI President Rie Miyake said during the annual dealer conference. 

The conference — which was held last February 21 at Okada Manila in Pasay City — has served as an event that aims to motivate and inspire all Honda employees to maintain their hard work and continuously improve to serve customers in the best way they can. 

Photos from Honda Cars Philippines Incorporated and Ruben Manahan IV

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