Mitsubishi takes 2nd place among mass-market brands in 2022 Automotive Reputation Report

MANILA: Mitsubishi Motors North America, Inc. (MMNA) ranked second among mass-market car brands in the 2022 Automotive Reputation Report by online reputation management firm Reputation.

The Automotive Reputation Report is an annual assessment of customer experience that includes 35,000 automotive OEM brands, dealer groups, and dealerships across the United States, Canada, and Europe.

MMNA has seen a rapid three-year rise, moving up from 17th among 19 mass-market car brands in 2020 to its current position of second. In 2021, Mitsubishi ranked fourth in the study, earning a 58-point rise year over year.

MMNA’s overall performance increased by 112 points between 2020 and 2022 — a noteworthy turnaround that was accompanied by record-breaking sales for its all-new flagship, the 2022 Outlander, and a revamp of its entire product lineup.

“Mitsubishi Motors is in the midst of a brand-wide moment, proven by exciting new vehicles, welcoming new and updated dealerships, and an absolute commitment to customer satisfaction. To see that work validated in the 2022 Reputation Auto Report rankings is exciting, to say the least, and is proof of the value of this hard work. I am proud of the efforts from everyone in the MMNA family who had a hand in achieving this ranking; our ongoing partnership with Reputation has given us the tools to place Mitsubishi Motors at the forefront of the industry,” MMNA President and Chief Executive Officer Mark Chaffin stated.

The implementation of Mitsubishi’s Visual Identity Program, which aims to improve dealership facilities and the buying experience of customers by creating a high-quality retail environment, aligns with its three-year rise in Reputation's study. Mitsubishi 's commitment to its customers, along with the release of the award-winning 2022 Outlander, led to the strongest four consecutive quarters of retail sales for the nameplate since it emerged in the US more than 20 years ago.

“I am thrilled for Mitsubishi. This is a brand that has been laser-focused on building the best customer experience in the industry and their hard work shows. Their active customer engagement approach has created impressive brand loyalty and it’s an absolute pleasure being their partner,” Reputation Chief Executive Officer Joe Fuca said.

Reputation used customer feedback from dealerships to evaluate general opinion before assigning a “Reputation Score” metric to brands, dealer groups, and dealerships. The score, which is based on a 1,000-point scale and incorporates customer feedback, emphasizes reputation management as a vital part of a dealership's customer experience strategy.

Photo from Mitsubishi Motors North America, Inc.

Also read: Mitsubishi Ralliart announces comeback in PH at PIMS 2022