Soluto leads the way for Kia in the first half of 2019

Soluto leads the way for Kia in the first half of 2019

MANILA: Things have become so much better for Kia Philippines ever since the automaker has joined hands with Ayala. From new launches to revisited models, the two brands have laid out their success strategy very well in the Philippines. The Kia Soluto, in particular, has been the best move made by the South Korean automobile manufacturer. The compact sedan has done very well in the Philippine automobile market since the day of its launch.

Kia Soluto Front

Thanks to the affordable price tag, ample power, and an array of features on the Soluto, the likes of the Toyota Wigo, Honda Brio, Mitsubishi Mirage G4, and the Suzuki DZire have been in trouble of late. The testament of the Kia Soluto's success is the 1,441 units that the automaker has sold from January 2019 to June 2019. This figure accounts for 60% of the total trades incurred by Kia in the Philippines during the period.

Kia Soluto Cabin

“The success of the Soluto shows Kia Philippines got the right approach when it comes to the Filipino buyer. We’ve realized that while the price is always a good come-on, the real reason why people choose a car is for its value. The Soluto, with standard features such as an advanced infotainment system with Apple CarPlay and Android Auto, appealed a lot to buyers.

Of course, this is notwithstanding the Soluto’s excellent packaging, efficient drivetrain, and great standard safety features—some of which remain optional or unavailable in other competitors in this price range", said Luigi Ignacio, Marketing Director for Kia Philippines.

Kia Motors

While the automobile market did not witness any extravagant numbers during the first half of 2019, the time period for Kia, in particular, has been pretty good. At least the numbers say so. Moreover, Kia is no mood to sit down and relax as the automaker looks forward to increasing the business in the country even more.

“We have already introduced the likes of the Stinger GT and Forte GT at the Manila International Auto Show. More importantly, we have also introduced the Euro-4 compliant K2500 light-duty truck which should help us maintain our strong sales until the end of the year. We are also in the process of improving our dealership network, as well. Of course, we still have that one mystery unboxing towards the end of the year", said Jun Cajayon, Sales Director for Kia Philippines.

Also Read:- 2019 Kia Soluto: A true bang for the buck?

Purva Jain

Purva Jain

Purva is a crazy admirer of cars and she has got a lot of expertise in their detailing. Though, she has mastered in Economics but cars have always been her field of interest. She is an introvert in talking but when it comes to cars and the latest news regarding them she talks like hell. Exploring new cars as well as the vintage machines is listed in her hobbies while getting to know about the history behind the same are the things which she enjoys the most. She may seem silent from the outside but inside her is a volcano erupting to engulf the mean machines.

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