"Speed, excitement and performance" Nissan Philippines bullish for 2023

MANILA:  During its annual media thanksgiving event, held at the Grand Hyatt Manila, Nissan Philippines commits to a stronger 2023 with more exciting products and services.

Nissan President Juan Manuel Hoyos kicked off the celebrations by highlighting the brand's major milestones in 2022 and thanking the media for their enormous contributions to the brand's growth in the country. The introduction of e-POWER technology, the launches of Nissan's newest entries in the BSUV and MPV segments: the Kicks e-POWER and Livina, digitization efforts such as the Nissan Assist app, and upgrades to some of the brand's most popular nameplates such as the Navara Calibre-X, Urvan, and LEAF are among these milestones.

Hoyos also made a special announcement on the upcoming price reduction of the LEAF as a result of the newly released Executive Order on the temporary modification of tariff rates on imported electric vehicles in the Philippines.

Hoyos also gave a preview of what the media can expect from Nissan this year. Both the media and the public can expect to see a showcase of "speed, excitement, and performance" with Nissan's upcoming launches this year. What those models could be is anyone's guess. The 2023 Nissan Z and the X-Trail ePOWER come to mind. A casual program filled with fun activities for members of the media, content creators, and influencers followed after.

"We understand that 2022 was a difficult time for the entire industry. Faced with this challenge, Nissan did dare to do what others don't by pivoting and shifting its priorities," Joyos explains. "We turned to further building the brand by conquering new segments and improving the customer experience through digitization. We also focused on strengthening our electrification strategy by expanding our Blue Switch ecosystem with our new partners and by bringing in e-POWER technology that offers Filipinos a glimpse of sustainable mobility," he adds.

The celebration marks the first time that Nissan has held a full face-to-face media thanksgiving event in 2 years.

Also read: 2023 Nissan X-Trail to come with e-Power, e-4orce drivetrains

Photos: Roy Robles and Nissan Philippines