Suzuki Auto PH to open Lucena dealership

MANILA: Suzuki Philippines Incorporated (SPH) broke ground for the soon-to-rise dealership in Lucena in Quezon Province.

The upcoming 3S (sales, service, and spare parts) establishment — located along Diversion Road, in Barangay Ilayang Dupat — will be put up in partnership with Sakura Autoworld, Incorporated.

To note the aforementioned dealer-partner also manages the newly-inaugurated dealership in Surigao.

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Set to become 16th dealership under the brand’s long-time partner, the Suzuki Lucena will have a 2,000-square-meter showroom that has the capacity to display as much as five vehicles and a service area with five fully-equipped bays that can guarantee quality aftersales support.

Per SPH, the new dealership will offer improved accessibility and convenience to customers in the area as well as in nearby municipalities.

“As the progressive capital of the province and a key commercial center in Southern Luzon, Lucena provides an ideal setting for the new facility, with its strong economic activity, increasing consumer demand, and dynamic community,” the company noted.

“Today’s groundbreaking marks more than just the start of construction. It signifies continued growth, stronger collaboration, and shared success between Suzuki Philippines and Sakura Autoworld. Together, we are not only building a dealership — we are building opportunities, trust, and a stronger connection with the community,” SPH Automobile Division Director and General Manager Norihide Takei was quoted as saying.

Further, the firm shared that the project shall highlight the shared commitment of SPH and Sakura Autoworld to bring “reliable and accessible mobility solutions closer to Filipino families” —reaffirming Suzuki’s promise to always be By Your Side.

Also read:

Suzuki PH continues expansion with Iligan dealership opening

Suzuki PH opens new 3S dealership in Tagum

Suzuki to adopt all-new emblem, unveiling set at JMS 2025

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