Suzuki PH boosts dealer network

MANILA: Suzuki Philippines Incorporated (SPH) will have a string of dealership milestones for the whole third quarter of 2026.

In a statement, the Japanese compact carmaker’s local distributor shared that for July to September this year, it will conduct groundbreaking ceremony for a new facility, dealership relocations, relaunches, renovations, and facility upgrades.

SPH noted that the programs lined up for the forementioned reaffirm the shared commitment with its dealer partners in “expanding the brand's nationwide presence and delivering an even better ownership experience for Filipino customers.” 

“At a time when many businesses are taking a measured approach to expansion, Suzuki's dealer partners continue to invest in the brand, demonstrating their confidence in Suzuki Philippines and its long-term direction. These projects reflect not only the continued growth of Suzuki's nationwide network but also the enduring partnerships that have been built over the years between Suzuki Philippines and its dealer groups, the company mentioned. 

Other stories: Hyundai Motor PH under new leadership soon 14th PEVS set for Oct. Aston Martin DB5 gets limited tribute timepieces through Breitling

New dealer locations

Leading the string of programs is Elite North Autocars, Incorporated with the groundbreaking of Suzuki Auto Iguig and relocation of Suzuki Auto Tuguegarao.

Set to become the brand’s fourth dealership under Elite North Autocars, the soon-to-rise Suzuki Auto Iguig will be located along the National Highway in Barangay Sta. Teresa, Iguig, Cagayan. 

Once completed, the full 3S (Sales, Service, and Spare Parts) facility will cater to marque’s growing customer base in the area.

On the other hand, Suzuki Auto Tuguegarao will relocate to its new 3S Satellite (3SS) facility along Cagayan Valley Road in Tuguegarao City. This follows the its start of operations in March 2025. The dealership will be moving to a more accessible and prominent location with a larger showroom.

Both projects will commence on tomorrow (July 23).

In the Visayas, Sakura Autoworld, Incorporated will officially relaunch at its new standalone 3S facility in Abucay, Tacloban City on August 5 followed by the relaunch of Suzuki Auto Iloilo on August 7.

The relocated Suzuki Auto Tacloban features upgraded sales and aftersales areas, including an expanded workshop designed to provide faster and more efficient customer service.

Meanwhile, the Suzuki Auto Iloilo—which received extensive renovation and expansion works—now comes with an eVitara charging starion.

Moreover, Cebu Autocentrale Corporation will relaunch Suzuki Auto SM Consolacion on August 7.

Operating since 2017, the dealership has undergone a comprehensive renovation featuring updated corporate identity signages and facility improvements designed to provide customers with a more modern and welcoming showroom experience while reinforcing Suzuki's visual identity in the region. The relaunch will also feature a customer-focused activity to celebrate the dealership's refreshed facility and engage the local Suzuki community.

Wheels, Incorporated is set to reopen Suzuki Auto Manila Bay this 2026 following its relocation to a new facility in Pasay City.

Originally established in 2006, the dealership has been relocated to a more strategic location that offers improved accessibility, enhanced customer safety, and more convenient parking.

SPH Director and General Manager for the Automobile Division Norihide Takei thanked the company's dealer partners for their continued trust and commitment. 

“The continued investments of our dealer partners reflect the strong trust and confidence they have placed in Suzuki Philippines and in the future of our brand. We are sincerely grateful to Elite North Autocars, Cebu Autocentrale Corporation, Wheels, Inc., Sakura Autoworld, Inc., and all our dealer partners for their unwavering support and commitment to growing with us,” he said.

“Each new dealership, relocation, renovation, and facility enhancement represents more than an investment in infrastructure—it is a shared commitment to providing a better ownership experience for our customers and bringing Suzuki closer to more Filipino communities. We congratulate our dealer partners on these important milestones and look forward to achieving even greater success together as we continue to strengthen our network across the country,” he added.

In conclusion, the company claimed that the investments made by its dealer partners serves as “testament to the strength of the company's partnerships and the confidence they share in the brand's future.”

“Together with its dealer network, Suzuki Philippines remains committed to expanding its nationwide presence, enhancing the customer experience, and delivering quality mobility solutions to more Filipinos for years to come,” the firm ended. 

Also read:

Suzuki eVitara gets LTO approval

Will the Suzuki Carry get a new variant soon?

SPH hailed as one of Calamba’s top taxpayers

Connect with us through our various social media pages:

Facebook: https://www.facebook.com/ZigWheelsPhilippines

Instagram: https://www.instagram.com/zigwheelsph/

Tiktok: https://www.tiktok.com/@zigwheels

YouTube: https://www.youtube.com/@ZigWheelsPhilippines/