Suzuki PH formally opens Bataan dealership

MANILA: After soft-opening it in late 2025, Suzuki Philippines Incorporated (SPH) furthered its reach in Central Luzon with the inauguration of its newest dealership specifically in Bataan.

In a statement, the Japanese automaker’s local arm said that the dealership aims to support the growing mobility needs of the province by providing accessible, high-quality automotive solutions backed by Suzuki’s trusted aftersales service.

“The opening of Suzuki Auto Bataan represents a significant step in Suzuki Philippines’ long-term growth strategy, reinforcing its nationwide dealer network, deepening its presence in key provincial markets, and delivering reliable mobility solutions and exceptional customer experiences to more Filipino communities,” the company added.

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Managed by Greensun Automotive Enterprises Incorporated under the Laus Group of Companies, the Suzuki Auto Bataan is a 3S (sales, service, and spare parts) strategically located along Bataan Provincial Highway, Barangay Culis, Hermosa City.

The newly opened facility comes with a showroom that can highlight as much as five vehicles and a service area with seven bays.

In his speech at the inauguration ceremonies, SPH Director and General Manager Norihide Takei noted the importance of strong dealer partnerships in Suzuki’s continued growth.

“This dealership is a clear reflection of our brand promise, ‘By Your Side’, made possible through strong partnerships and the trust of our customers,” he said.

For her part, Laus Group of Companies Chairman and Chief Executive Officer Lisset Laus-Velasco claimed that the new facility “brings greater convenience and accessibility to the people of Bataan and nearby towns.”

“With Suzuki's compact, fuel-efficient, and latest hybrid models, supported by our dedicated Laus Blue team, we are here to deliver an exceptional customer experience, while creating meaningful connections and opportunities for the local community. We remain committed to providing the best care for our customers in Bataan and beyond.”

Meanwhile, SPH After Sales and Marine Division General Manager Yukio Sato expressed firm belief that the Bataan dealership would reinforce Suzuki’s aftersales and service support in the area.

“At Suzuki, we believe that customer satisfaction is built through reliable service, genuine parts and accessories, and a strong commitment to caring for customers throughout their ownership journey. This dealership is well-positioned to deliver the quality service experience that Suzuki owners expect and deserve,” he said.

Also read:

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