Suzuki to leverage AI with ‘DX Strategy’

MANILA: Automobile and motorcycle manufacturer Suzuki Motor Corporation will leverage the use of artificial intelligence (AI) with its Digital Transformation (DX) Strategy. 

Per the Japanese mobility brand, the move towards digitalization will help it achieve sustainable growth as well as create new value for customers. 

AI in design, manufacturing 

AI will be used for design and manufacturing. According to the Hamamatsu-headquartered mobility brand, the use of AI is intended for the improvement of development efficiency as well as for delivering valuable products to customers in a timely manner.

For Suzuki Motor Corporation’s sales, digital technologies are expected to play a key role. These advancements will help them connect directly with customers, deepen customer understanding, and continuously deliver products and services that meet their customers’ needs.

“Under this DX Strategy, Suzuki will actively embrace innovations in AI technology, think beyond conventional boundaries, and deliver optimal mobility solutions to even more customers. We will continue to be a familiar and trusted presence — By Your Side — for our customers and society,” the company wrote in a press release. 

Other stories: Toyota set to unveil “bZ Time Attack” AWD Concept at SEMA 2025 MMPC commences coastal cleanup activity along Laguna Lake’s shorelines Zigwheels PH monthly wrap: Oct. 2025

Execution of Suzuki Motor Corporation’s DX Strategy will include the following: 

Transformation of human resources 

According to Suzuki Motor Corporation, it will foster digital talent across all levels, from management to every employee.

On that note, the company will direct executives to deepen their understanding of the potential of digital technologies. They will also be prompted to acquire the said knowledge to be reflected in management decisions.

For all employee levels, they will be instructed to learn digital knowledge and understand the “Genri, Gensoku” (fundamental principle, fundamental rule), applying them to their own “Genba, Genbutsu, Genjitsu” (actual place, actual thing, actual situation) to develop practical digital skills and achieve individual growth.

Shaping the organization 

As for the organization as a whole, Suzuki Motor Corporation will combine the strengths of people and digital technologies to transform its organizational culture and realize sustainable growth with digital capabilities. 

The company explained that it will cultivate a culture that encourages challenge and innovation based on the “Yaramaika” (entrepreneurial) spirit, and promote cross-departmental and cross-generational project activities.

Through the development of a company-wide data platform and the global implementation of Enterprise Resource Planning and Product Lifecycle Management, Suzuki Motor Corporation will strengthen collaboration between departments and locations, further advancing its “entrepreneurial management” approach.

Also read:

Check out Suzuki Fronx’s perks, drawbacks

Here are the Suzuki Fronx's 3 available options for PH market

Catch the Suzuki Fronx in all PH dealerships this weekend

Connect with us through our various social media pages:

Facebook: https://www.facebook.com/ZigWheelsPhilippines

Instagram: https://www.instagram.com/zigwheelsph/

Tiktok: https://www.tiktok.com/@zigwheels

Youtube: https://www.youtube.com/@ZigWheelsPhilippines/