Tamang Ride PH launches with 3 initiatives to promote road safety

MANILA: Tamang Ride Philippines, which falls under the umbrella of A Child’s Trust Is Ours To Nurture Incorporated (ACTION), a non-profit, non-government organization, has officially launched with three main initiatives to help educate the public on road safety and possibly reduce road fatalities in the country. 

First off is the Tamang Ride PH Social Media, which is set to leverage popular online social platforms for public engagement, awareness-raising, and community building. Second is the Tamang Ride PH App, which is still in its prototype stage, but is otherwise capable of providing the public with road safety resources, a road incident reporting tool, and a means to locate certified road safety trainers. 

The third one is the Tamang Ride PH Road Safety for Children & Youth, which, according to ACTION, “offers age-appropriate educational materials to equip young road users with essential knowledge and values for responsible road behavior.” 

Through the aforementioned initiatives, Tamang Ride PH road safety advocacy, its founder and president Hajime Yokota, shared his confidence that the Philippines is capable of reducing its annual number of road fatalities as much as Japan right now. 

“Last year, the Philippines saw 13,000 deaths. With that, we get an average of 35 deaths a day. In Japan, way back 1970s, when I was in elementary school, 16,000 people died from road accidents,” said Yokota. 

“Last year in Japan, around 2,700 died. Still bad, but malaking bawas (a huge reduction). I think Filipinos can do that. Ayaw kong makita mamatay ang Filipino, especially mga bata sa kalsada (I don’t want to see Filipinos, especially children, die on roads),” Yokota added. 

To support Tamang Ride PH in its mission, the organization has partnered with several car and motorcycle brands operating in the Philippine market. The aforementioned includes:

• Toyota Motor Philippines 
• Honda Philippines Incorporated
• Yamaha Motor Philippines Incorporated

At the launch venue, all three brands showcased a variety of products. Toyota displayed the Corolla Cross GR-S and the all-new Camry. At the same time, Honda showcased the Civic RS e:hybrid electric vehicle (HEV), CR-V RS e:HEV, Winner-X, and its all-electric motorcycles - the EM1 e: and the CUV e:. 

Yamaha, on the other hand, displayed the Fazzio, PG-1, Mio Gear, and Aerox 155, among others. 

Also read:

Yamaha Motor PH inks partnership with Tamang Ride to further strides on safety

Honda reiterates safety thrust with joint seminar

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