3 reasons why customers choose Toyotas

If you’re one of the many who are hunting for a new ride right now, Toyota might have crossed your mind.

The brand, after all, is notably popular locally. The aforementioned is made apparent by the Chamber of Automotive Manufacturers of the Philippines, Incorporated’s (CAMPI) industry-wide sales reports, which consistently show that Toyota Motor Philippines is a top performer. 

But what is it with Toyota that makes it so popular? Why do CAMPI’s reports continue to showcase the brand as a top seller? 

Well, according to "The Toyota Choice" campaign, it's all about treating their clients right. Let us explore how this brand achieves just that. 

Strong dealership network

Firstly, Toyota’s extensive network of 75 dealerships and eight service centers ensures that its cars and services are easily accessible wherever you are in the Philippines. As far down south as Zamboanga City, and as far up north as Tuguegarao, there’s a Toyota dealership ready and waiting for clients. 

Sure, it already has a wide reach, but beyond the aforementioned, the brand shared that it will still continue to “expand to more locations to meet the one-stop shop needs of customers.”

For the unaware, Toyota’s latest dealership in the country is in Ilocos Sur. It is located in Barangay Langlangca II, Candon City, Ilocos Sur, and it is managed by Toyota Dagupan City Incorporated. Like many other Toyota outlets in the country, the one in Ilocos Sur is a 3S (sales, service, spare parts) facility. 

Moreover, Toyota dealerships can be checked out in detail via the myToyota smartphone app. Through the said software, users can schedule their service visits, search for a Toyota-certified used vehicle, and take advantage of the brand’s Kinto One leasing program - among others. 

Vast portfolio of models

As evident on Toyota’s product page on Zigwheels Philippines and its official website, the brand offers a vast variety of cars for local buyers. 

As made clear by Toyota itself, it has one entry for every major car segment. From small hatchbacks like the Wigo, light commercial vehicles (LCV) like the Lite Ace, and to cushy people movers like the Alphard, or even sporty cars such as the Supra, it has a ride ready and waiting to meet a prospective buyer’s needs. 

For reference, here is a complete list of Toyota models that are currently available in the Philippine market: 

Model	Body type	Price range
Wigo	Hatchback	P615,000-P735,000
Vios	Sedan	P738,000-P1.039 million
Camry		P2.657 million
Corolla Altis		P1.213-P1.746 million
Yaris Cross	Crossover	P1.210-P1.610 million
Corolla Cross		P1.514-P1.943 million
Raize		P757,000-P1.069 million
Fortuner	Sport utility vehicle (SUV)	P1.775-P2.656 million
Rush	Multi-purpose vehicle (MPV)	P1.208 million
Land Cruiser Prado	SUV	P4.806 million
Land Cruiser		P5.758 million
RAV 4	Crossover	P2.052-P2.362 million
Veloz	MPV	P1.104-P1.262 million
Avanza		P844,000-P1.071 million
Innova		P1.267-P1.814 million
Zenix		P1.676-P1.959 million
Hilux	Pickup truck	P891,000-P2.460 million
Hiace	Van	P1.195-P3.297 million
Lite Ace	LCV	P651,000-P1.004 million
Tamaraw	LCV	P767,000-P1.142 million
Alphard	Luxury MPV	P4.671 million
Supra	Coupe	P5.552 million
GR Yaris	Hatchback	P3.391-P3.55 million
GR 86	Coupe	P2.716-P2.856 million

Apart from the wide variety of models to choose from, Toyota also espouses the philosophy of “Goyokiki” or the practice of engaging with customers to find out more about their needs and wants. Moreover, Toyota says that their rides are noted for their build quality and durability, which in turn, greatly enhances their resale value. 

Innovative safety tech

Apart from having a Toyota model for everyone, the brand is also known for its innovation, particularly when it comes to safety. 

In fact, a majority of the brand’s rides were fitted with the Toyota Safety Sense - a comprehensive suite of advanced driver-assist systems (ADAS). 

On most models, the Toyota Safety Sense includes the following ADAS features: 

• Pre-collision system
• Automatic high beams
• Lane trace assist
• Lane departure alert
• Dynamic radar cruise control

While not officially part of Toyota Safety Sense, many models sold by the brand’s local arm also come with a robust anti-theft system, blind-spot monitoring, and rear-cross traffic alert. 

Final thoughts

There you have it, some of the biggest reasons why Toyota is attractive to buyers. The list isn’t comprehensive, and many adopters will have purchased a Toyota-made vehicle for reasons other than this. 

So, as a prospective buyer, are you considering a Toyota model? If you are, don’t hesitate to visit any of the company’s dealerships for a test drive. Recognizing what a car brand as a whole can offer is essential, sure, but having seat time behind the car you’re looking to buy is crucial as well.

Also read:

Toyota Land Cruiser Prado Hybrid launched in Europe

Toyota Motor PH collabs with more insurance providers

Upcoming Toyota Land Cruiser to be fitted with hybrid powertrain

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